First off, on Location Highlight – initially launched to chose companies earlier within the yr, now, all companies which have switched to a Skilled Profile can add the module, which shows your bodily enterprise location on a map inside your Twitter profile presence.

As you possibly can see on this instance, now you can add the Location Module through your ‘Profile Highlight’ choices, which can also be the place you possibly can add ‘Store’ and ‘Publication’ promotion components to assist present extra connection alternatives within the app.

You may additionally notice the up to date Map show – as defined by Twitter:

“As we scale the Location Highlight, we’re additionally giving it an additional enhance that may assist professionals drive their clients additional down the trail to buy. Utilizing Google Maps Platform, this highlight now offers professionals the choice so as to add a map of their enterprise location. Clients can then click on on the map for instructions to navigate there.”

So, now you possibly can showcase extra details about your bodily enterprise location, together with contact information and different choices, to assist maximize your lead technology alternatives. 

Twitter’s been working so as to add in additional enterprise instruments over the previous yr, within the hopes of engaging extra manufacturers to spend extra time – and ideally cash – within the app. Like all social platforms, the combination of in-stream procuring is a giant focus, through its devoted Store tab, however these expanded connection and promotional instruments may even present extra methods for manufacturers to get extra out of their Twitter efforts.

And it has much more modules within the works:

“We plan to check and launch just a few further profile spotlights this yr to higher serve our broader viewers of pros. In the end, these spotlights will allow professionals to encourage potential clients to take the actions they care about most when discovering their account on Twitter. Keep tuned for extra data as we start piloting these spotlights!”

Along with this, Twitter’s additionally launching a brand new ‘Taking Care of Enterprise’ workshop sequence, which is designed to assist professionals beginning out on Twitter achieve a greater understanding of its newest merchandise and choices.

“The workshops will cowl learn how to arrange your Skilled Account, learn how to activate an applicable highlight for your corporation and learn how to tweet confidently and interact together with your viewers.”

It could possibly be lead-in to the vacation push – you possibly can register for the workshops, run through Twitter Flight College, right here.

Lastly, Twitter’s additionally launching some further enterprise components for its Flight College training platform:

“We’ll be rolling out 10 a la carte programs on Twitter Flight College that can cowl a number of subjects which might be prime of thoughts for professionals on learn how to leverage Twitter to drive clients to purchase. Our #TweetLikeAPro coursework will probably be designed particularly for small to medium companies and can cowl subjects like learn how to Up Your Tweet Recreation, Making a Group of Engaged Followers and Preserving it Easy: The 4 Cs of Content material Technique.”

Twitter’s Flight College is a free training component, which gives you with a Twitter accreditation, and covers all of the fundamentals of tweeting and tweet technique – which is price taking to make sure that you’re throughout all the varied alternatives of the app.

The brand new programs will add to this, and even for those who really feel assured that you recognize your manner across the app, it’s typically price taking most of these programs as a refresher, or simply to be sure to do, in actual fact, know the entire newest instruments and updates.

As a result of it’s all the time altering, and as we come into the end-of-year push, it’s price guaranteeing that you just’re on prime of the most recent tendencies, modifications and updates, to be able to get essentially the most you possibly can out of your efforts.

Yow will discover extra in regards to the newest Flight College programs right here, whilst you can learn extra about learn how to convert your Twitter account to a Skilled Profile at this hyperlink.