Final month, Twitter rolled out its new view counter show on all tweets, offering extra context as to the attain and publicity of tweeted content material.

And whereas some folks have discovered the extra perception of worth, many had additionally criticized the format, with view counts getting top-billing, and messing up the steadiness of tweet metric shows.

Twitter is listening, and in the present day, it’s launched an up to date show, with view counts moved to the best of the tweet metrics itemizing.

Which is a fairly easy, and improved answer, which nonetheless shows whole tweet impressions, and doesn’t convolute the present tweet UI.

Although there may be nonetheless a query as as to if it’s a precious addition.

Twitter has really tried exhibiting view counts a number of occasions previously, together with in September final 12 months, simply prior Elon’s takeover on the app. These experiments didn’t yield nice outcomes, or assist to enhance tweet engagement – and why would they? Why would the data {that a} thousand folks noticed your tweet and ignored it encourage you to maintain tweeting?

In any occasion, Elon appears to imagine that it’s a winner, and that exhibiting those that their feedback are literally being seen will encourage exercise.

I imply, in all probability not, however who is aware of – and as with all of Twitter’s new experiments, Musk appears decided to search out out for himself what is going to or gained’t work, versus trusting previous analysis or assumptions.

That is smart too, I assume, at the very least in some contexts, and we’ll quickly discover out whether or not folks care about their tweet attain or not, and whether or not that will get extra folks tweeting.