TikTok has shared some new insights into key developments within the app, as an addendum to its “What’s Subsequent 2024” report.

TikTok revealed its What’s Subsequent development prediction report in December final yr, which outlined the important thing engagement shifts it was seeing within the app. And now, it’s revealed a brand new “What’s Subsequent: In Motion” replace, which goals to offer extra perception into how its development predictions have developed all year long, and what entrepreneurs ought to concentrate on heading into the second half of 2024.

And there are some attention-grabbing notes.

First off, the report appears at every of its What’s Subsequent report predictions, and supplies an summary of how they’ve developed over the primary six months of the yr.

As you may see, TikTok has additionally included an up to date checklist of key hashtags to assist entrepreneurs faucet into every development.

Every abstract additionally features a model instance, and key notes:

Whereas there are additionally some broader development notes referring to TikTok person behaviors and shifts.

The report additionally contains total summaries and suggestions, linked again to its preliminary development notes.

It’s a very good overview of the present state of TikTok developments, and the place manufacturers needs to be trying, with some sensible examples of how entrepreneurs can faucet into key developments.

And with TikTok driving a few of the larger development shifts, it’s price paying consideration. After all, you too can do your individual analysis on hashtags associated extra particularly to your model in TikTok’s Artistic Heart, however it might even be price noting these extra normal shifts, and contemplating if and the way they suit your messaging.

For those who’re trying to faucet into TikTok on your vacation push, it’s price trying out.

You possibly can obtain TikTok’s 20-page “What’s Subsequent: In Motion” report right here.