Social Media

# Twitter Launches First Stage of the Stay Roll Out of Tweet Enhancing

Twitter Launches First Stage of the Stay Roll Out of Tweet Enhancing

It’s occurring.

After years of requests, by way of hundreds of thousands of tweets, Twitter has lastly launched the primary stage of the roll-out of its new tweet modifying characteristic, with Twitter Blue subscribers in Canada, Australia and New Zealand now capable of revise their tweeted content material for half-hour after posting.

As you’ll be able to see on this sequence, the method is pretty simple. Now, after you’ve posted your tweet, you’ll see a notification informing you that you could make adjustments throughout the subsequent half hour. Customers could make as much as 5 edits to the unique tweet inside that interval.

To edit a tweet, you’ll faucet on the three dots menu on the high proper of the tweet. You’ll then choose ‘Edit Tweet’ and make the required adjustments.

Edited tweets will then see a brand new ‘Edited’ icon added to them in-stream, so that each one customers know that the unique tweet has been modified.

Tweet editing

Customers may even be capable of view the total edit historical past by tapping on the ‘Final edited’ indicator within the tweet element display screen (i.e. the expanded tweet show that you could entry by tapping on a tweet).

It’s the primary reside launch of the characteristic to the general public, after Twitter introduced that it was constructing a tweet modifying possibility again in April. That got here after Elon Musk successfully let the cat out of the bag through the use of his new standing as Twitter’s high shareholder to brag about how he might make tweet modifying a actuality. His public statements then pressured Twitter to verify that it had been engaged on an Edit button for a while.

Looking back, it was the primary signal of what the connection between Musk and Twitter would grow to be.

Twitter had lengthy resisted including an edit possibility because of the transient nature of tweets, which led to considerations that even the slightest of adjustments might considerably alter the context of the unique message. That, in flip, might trigger issues for tweets that individuals had retweeted, or tweet embeds on different websites.

The reply to the primary aspect is the total edit historical past, which allows all customers to glean context as to why it was initially shared – so when a star inevitably re-tweets one thing that’s been edited into an offensive remark, they’ll now consult with the historical past to clarify themselves.

On the second concern, Twitter’s additionally engaged on new notes so as to add to embedded tweets which is able to present extra context as to its edit historical past.

Edited tweets

So that you’ll theoretically be capable of embed the unique tweet in perpetuity, however readers may have the choice to faucet by means of to search out out what the most recent edits to that remark could also be.

With the launch of public tweet modifying, Twitter has additionally confirmed that tweet metadata is being made out there on the Twitter API, offering builders with entry to tweet modifying and replace historical past data.

Total, it looks as if an excellent answer – which it in all probability ought to, provided that Twitter has been engaged on it for the higher a part of a yr (or extra). It additionally feels, and has felt like, Twitter’s considerations round tweet misinterpretation attributable to modifying have been overblown, not as a result of individuals gained’t edit their retweeted tweets, however as a result of it’s unlikely to grow to be a serious situation.

I imply, most different platforms have provided modifying and embedding choices for years, and it’s been superb. Tweets are shorter, however the chance of this changing into a widespread downside don’t appear to be quite a bit greater on this respect.

Both approach, Twitter’s options appear to deal with the core considerations, and it’ll be fascinating to see how Twitter Blue subscribers use the choice, and whether or not we see much more edit icons showing in tweet streams.

It’ll even be fascinating to see if extra individuals find yourself signing up for Twitter Blue in consequence.  Twitter upped the worth of its subscription service again in July, seemingly in anticipation of its edit possibility being made out there, with the much-requested characteristic probably performing as an even bigger lure to get extra individuals paying to tweet.

I think that’ll occur, as individuals get excited concerning the possibility – although whether or not they then stay on board as everlasting Blue members is one other query fully.

However possibly, if Twitter can get them to sign-up, that’ll be one other essential step to assist maximize its direct monetization course of.

Andrew Hutchinson
Content material and Social Media Supervisor


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