After testing the option out with selected users over the past couple of months, Twitter has today announced that it’s opening up Ticketed Spaces to more users, providing another way for creators to make money from their on-platform efforts.

Ticketed Spaces example screens

As explained by Twitter:

“We want to assist individuals who are developing interesting Spaces in earning money. It will be possible for certain hosts today to establish ticketed spaces! For the time being, we’re just testing it on iOS devices, but we aim to make it available to everyone shortly. We apologize for taking so long, but we want to make sure everything is perfect for you!

Okay, it probably makes better sense in the context of a tweet, where the strange language doesn’t appear as out of place as it does in the original.

The idea is that certain users will now have the ability to establish ticketed Spaces, which is another aspect for audio broadcasters to take into account when developing their long-term strategic plans.

A new revenue stream for creators on Twitter is made possible by Ticketed Spaces, which is a crucial component of the company’s larger goal to increase use and attract more people.

Back in February, at the company’s Analyst Day overview session, management explained their goal of reaching 315 million monetizable daily active users on the platform over the next three years – an increase of 109 million people over the current number of active users.

Twitter Analyst Day numbers

That’s particularly ambitious when you consider that over the past three years, Twitter has only added 83 million mDAU, and that covers the period in which former US President Donald Trump used Twitter as his key communications medium of choice, often updating US policy stances in public via tweet.

If Twitter was unable to maximize its use under the Trump Administration, what hope does it have today, and what incentive will people have to download the app at a pace sufficient to substantially increase its usage numbers?

This will be aided, in part, by the company’s new creator monetization capabilities, which will provide a new incentive for prominent producers to publish more material on Twitter and to engage with their big followers on the platform more often. While it is true that more exclusive updates will keep people coming back to Twitter, it is also true that these features will really draw new audiences, and that Twitter users will actually pay for add-on elements like this.

As an example, you can understand how ticketed Spaces might function if it were an interview session with a big-name celebrity or business figure, but how far does this extend? Would you be willing to pay to hear a Twitter ‘influencer’ talk in a public place like a Space?

Isn’t it likely that this is the case? In this regard, there are certain limitations to its effectiveness, and although many individuals who have established a Twitter following are excited about the potential to earn money from that audience, the reality is that people will not pay unless there is a compelling enough reason for them to do so.

All of Twitter’s various revenue options, from Newsletters to Super Follows to its own Twitter Blue add-on program, face the same challenge: attracting users. The majority of users will not get much value from these additional features, and as a consequence, they will not be more likely to tweet or return to the app in the future.

Maybe it doesn’t make a difference. Perhaps, even if the vast majority of individuals are unable to monetise their work, those who are able to will be sufficient to encourage more platform use, which will in turn aid in the growth of Twitter’s user base.

Twitter’s user numbers did rise by 7 million between Q1 and Q2 this year, so it’s on the right trajectory – but then again, Twitter’s US audience actually declined in the period (-1m), which is where, you’d assume, most of these add-ons would be likely to see the most take-up (based on Average Revenue Per User stats).

The company’s CEO, Jack Dorsey, is under significant pressure to improve the company’s results, and if he fails to lead the platform to that magic 315 million monthly active users (mDAU) number, or its subsequent revenue targets, that will likely be his last hurrah, and he will no longer be the CEO of both Square and Twitter at the same time.

This may result in even more changes to the app, as well as a whole different approach to the platform. It is still early in the game, and as previously said, Twitter seems to be on the right road based on current statistics. While its monetization alternatives seem to be viable, it will be fascinating to watch which ones wind up becoming more important parts of the site.