As part of its broader focus on providing more control options for users, Twitter has today launched the first live test of its new process to remove specific followers from your audience, eliminating the need to block/unblock for the same.

Remove followers on Twitter example

Following the new test, participants will now be able to choose the option ‘Remove this follower’ directly from the choices list for each particular person inside their ‘Followers’ display, as shown in the following image: The person will not be informed that they have been unfollowed, and they will be able to re-follow you if they so choose. However, it is a less invasive method of removing someone from your Twitter feed who you may no longer want to interact with your tweets.

Remove followers on Twitter example

Twitter’s been testing the option over the past few weeks, with the remove process spotted by app researcher Alessandro Paluzzi last month.

Twitter remove followers in testing

As part of a recent preview of upcoming control tools, Twitter mentioned the option, which will likely include choices to archive your older tweets, remove yourself from a tweet conversation, and conceal your likes.

As part of this effort, Twitter introduced a new ‘Safety Mode’ option last week that allows users to automatically ban mass-mentions of their account, which helps to prevent tweet pile-ons and ‘Cancel Culture’ effects.

The ability to swiftly and easily delete followers may assist to minimize conflict while also preventing future problems. For as long as the user is unaware, of course, which may lead to further problems – but, on the other hand, if it gets to that point, you’ll still be able to completely ban individuals from accessing your site.

In addition, the ability to delete followers may be advantageous for companies, as firms will be able to more quickly conduct follower audits, which may aid in improving audience analytics and maximizing performance.

It is only useful to analyze your tweet analytics data if your audience is made up of existing and prospective consumers, individuals who may make a purchase from your company as a consequence of your marketing efforts. For example, knowing that your best time to tweet is 10 a.m. on Tuesday is pointless if half of your followers never pay attention to you in the first place. Similarly, knowing that more people engage with video in your tweets would be more useful if you had a better understanding of who those people viewing are would be more helpful.

As a result, eliminating followers who may possibly be bots, are idle, and/or eventually never interact may assist to enhance your data as well as your overall success in the app, if you have one in particular.

The same is true for lookalike audiences used for ad targeting, with the ability to eliminate inactives and therefore improve the input data for such audiences in your advertising campaigns.

Again, you can block and unblock to do this currently, so it doesn’t offer much in terms of functionality, and it isn’t a “game changer” in this regard. However, having a less invasive and less aggressive method of reviewing your audience may be beneficial in the long run due to the streamlined procedure.

Twitter’s new ‘Remove following’ feature is currently being tested on the web version of the app, according to the company.