Twitter has announced a new lead for its decentralization-focused bluesky initiative, which, according to Twitter CEO Jack Dorsey, will see the project ‘move much faster’ from now on.

The new lead for the project will be Jay Graber, the founder of event planning app Happening, who’s also heavily involved in the cryptocurrency community.

Graber has already sketched out her broad concept for a decentralized social environment, and she hopes to begin hiring additional team members for the project as soon as she has a clearer sense of where the project is headed in the future.

You may be wondering, what precisely is bluesky. Let me explain.

It’s an interesting subject, and there is no definitive solution. At least, not for the time being.

According to Twitter, bluesky is a project that was first launched in 2019 with the goal of establishing a “open and decentralized standard for social media.”

As per the bluesky website:

“With our efforts, we hope to rebuild the social web by linking unconnected silos and giving consumers back control over their social experiences. Our aim is to research, create, and promote the adoption of technologies that facilitate open and decentralized public discourse.”

Isn’t it as clear as mud?

The cryptocurrency movement places a strong emphasis on decentralization, with the goal of redistributing power away from big banks and government regulators and placing it back in the hands of the people. This is accomplished by providing each individual with the ability to manage their own – in the case of cryptocurrency – money and financial transactions.

From the perspective of social media, Twitter sees bluesky as a way to re-distribute power back to users and away from a small number of large technology companies, in the form of greater control over how algorithms and engagement systems are developed. Facebook, Google, and Amazon are also interested in bluesky.

At the launch of the project, Dorsey outlined three key focus areas for the project:

  • with the purpose of facilitating increased efforts to combat misuse and misleading information
  • In order to allow users and the larger community to have a greater say in platform algorithm development,
  • People’s conversational health will be improved by allowing them to have greater say in platform regulations.

The specifics of how these efforts will be carried out are still up in the air, but the general concept is that by following the same principles as Bitcoin and other cryptocurrency projects, social platforms could be built on community input, with each individual being able to contribute to the overall process.

As you can see, if you are unfamiliar with the term “bluesky,” you are not alone, as no one knows for certain what the project will ultimately become at this point in time. Twitter, on the other hand, is sure that Graber is the appropriate person to lead the way, and that he has a clear vision that is in line with these objectives.

There is a chance that this will have a significant impact on how social platforms are created in the future, or it might wind up being completely ineffective since the specifics are possibly too intricate and dispersed to operate in an organized manner. Twitter, on the other hand, is investing in the initiative to find out – and it’s an intriguing concept that deserves to be explored more. The fear is that, over time, we’ve become overly reliant on a small number of individuals who, through boardroom meetings held far away from people’s everyday lives, determine the fate of the globe.

Perhaps, via initiatives such as these, the balance of power can be restored, allowing more opportunities for people to have a greater voice in the decisions that affect their everyday lives.

Maybe. Power structures have always existed, or have evolved as a result of learnt behavior, whether or not they are explicitly stated. However, it is possible to alter this way of thinking and reorganize such pieces.

We’ll just have to wait and see what the bluesky crew comes up with next!