Twitter Gives Final-Minute Suggestions for Your Easter Advertising and marketing Campaigns
As you’ll be able to see, final yr, essentially the most used hashtags round Easter have been:
So giveaways are clearly a key model method, which could possibly be value noting in your technique.
It’s laborious to say how helpful, or not, hashtags are on Twitter are lately, with Twitter itself advising manufacturers to not embody any hashtags in any respect in sure cases.
The fundamental rule of thumb is that when you’re together with a hyperlink, and also you wish to information customers to click on, then possibly including hashtags gained’t be useful, because it offers them different issues to click on on within the tweet. However when you’re seeking to amplify your messaging, and enhance model consciousness, particularly by your tweets, then hashtags may help – although as all the time, it should come all the way down to your viewers and focus, and it’s value experimenting to see what outcomes you get.
Twitter additionally means that manufacturers ‘embrace emojis for an additional sprint of Easter enjoyable’.
“The highest used emojis final Easter embody the rabbit face emoji, the hatching chick emoji, the egg emoji, bunny emoji and laughing face emoji. Simply ensure to keep away from repeating the identical emoji again and again, as it may be disruptive for assistive know-how customers.”
Twitter has additionally included a group of Easter key phrases, which may additional spotlight the important thing matters of curiosity for the season:
- Easter eggs
- Easter egg hunts
- sweet and chocolate
- household time
- making Easter dinner
- egg adorning
- internet hosting household
Along with this, Twitter means that manufacturers think about 4 forms of tweet to hyperlink into the season:
- Video tweets – Twitter says that video may be a good way to point out off your Easter merchandise, whereas behind-the-scenes clips additionally are likely to do effectively
- Present your humorousness – Easter is a time of celebration and cheer, and as such, maintaining it gentle with jokes and comedy may be one other solution to tie into the festivities
- Giveaways – As per above, giveaways all the time do effectively, however when you’re seeking to drive consideration, then a themed giveaway could possibly be a very good tie-in choice that can assist to amplify your messaging
- Tweets aimed toward parenting – Twitter additionally means that manufacturers ‘tweet helpful sources, like recipes, Easter egg hunt suggestions and video games’. Twitter additionally notes that asking folks to share their very own suggestions within the feedback can drive much more engagement.
It’s possible slightly late within the season to be getting your plans in form, however when you’re searching for last-minute tweaks and issues to strive, then these notes may present some steering, or notes to think about.
You’ll be able to take a look at Twitter’s full record of Easter advertising and marketing suggestions right here.