As you may see on this instance on the Twitter for Enterprise web page, the Highlight module features a vary of extra enterprise data parts inside a separate part under your principal profile information, and above your tweets.

The module is a part of Twitter’s Skilled Profiles possibility, which is on the market to all companies, free of charge, throughout the app.

Twitter’s been slowly increasing its Skilled Profile instruments, after preliminary testing of the choice first began in April final yr, with chosen manufacturers collaborating within the beta program. Twitter then began inviting extra companies to sign-up, earlier than opening it to all candidates in September.

Now, you may convert to a Skilled Profile through your account choices, so that you don’t even have to undergo Twitter’s full approval course of to change to a professional presence.

The Location Highlight module is one in every of a number of new parts that Twitter’s creating to assist manufacturers maximize their presence within the app. It’s a easy method to give your model presence a extra skilled look, whereas it additionally gives extra data to assist folks get in contact, which might generate extra leads from the app.

(Notice: The ‘Store Highlight’ mentions right here is Twitter’s re-named Store module, which is at the moment solely obtainable to chose manufacturers within the US).

The place Twitter plans to go subsequent with its Skilled instruments is anybody’s guess, with even Twitter probably unclear, given the pending Elon Musk takeover. Some have speculated that Twitter might go the Fb route, and ultimately limit the attain of enterprise accounts with a purpose to drive extra manufacturers to pay for adverts.

That appears unlikely on Twitter, however there’s a danger that by changing your profile that you might danger algorithmic impacts because of the platform’s strategic shifts.

However you may convert again to a private account at any time, and Twitter doesn’t have guidelines – not less than proper now – which compel companies to make the change.

As such, it could possibly be possibility, offering extra contact factors for your corporation.

To transform your Twitter profile to a Skilled Account:

• Go to both your profile settings or swipe open the sidebar when in your Residence timeline within the app. In case you’re within the sidebar, scroll till you see the “Twitter for Professionals” tab and choose it. In case you’re in your profile settings, scroll till you see “Swap to Skilled” and choose it
• When you’ve entered the conversion movement, choose “Get Began”
• Choose a class to your Skilled Account and choose “Subsequent” 
• Select both “Enterprise” or “Creator” and choose “Subsequent” 
• Congratulations! You at the moment are a Skilled on Twitter!

You possibly can learn extra about Twitter’s Skilled Accounts conversion course of right here.