As you may see, on this new format, the Bookmark button has been added to the decrease operate show whenever you develop a tweet. That, ideally, will get extra folks utilizing the choice, which Elon personally views as a ‘silent Like’, and one other measure of engagement with tweets.

A number of weeks again, Musk tweeted that Twitter’s Bookmark performance was hidden by ‘obscure UI’, which meant that many customers probably didn’t know that it even existed. The worth of Bookmarks is that it supplies one other means to work together with a tweet that you could be be considering, however could not essentially ‘Like’, as such.

There’s been a lot debate over the terminology of ‘Like’ and what it means in a tweet context, in addition to the usage of the guts icon for the choice. In lots of, if not most, circumstances, a coronary heart in all probability doesn’t signify the intent of why an individual may faucet on that button, which is why Elon is pushing Bookmarks as a substitute, and a way to tag and flag gadgets for later reference.

Additionally this:

So Bookmarks can even be counted as Likes. Sort of. I don’t understand how that works.

Will which have any actual affect on tweet engagement?

Most likely not, however once more, Elon appears to be of the assumption that bookmarks – like Group Notes and verification ticks – are literally way more precious than you or I understand.

Possibly he’s proper, and by updating this, and sharing information of that replace together with his 126 million followers, that’ll spark a brand new wave of customers partaking with tweets in all new methods – and make Bookmarks a extra related metric consideration for entrepreneurs transferring ahead, resulting from its affect on tweet attain (given they’re counted as Likes).

Or it doesn’t. Both manner, in all probability not a significant expenditure of time and power from Twitter’s dev staff to strive it out – although given the quantity of smaller errors and points which are filtering by means of Twitter’s programs proper now, it doesn’t precisely imbue belief that Musk’s ‘hardcore’ administration type finally ends up producing the most effective work.

I imply, Twitter’s actually pumping issues out, and getting updates to market sooner than ever. However most will not be 100%.

Undecided I’d really feel snug if that very same method was being utilized to, say, self-driving vehicles. Or rockets.