Social Media

# Twitter Cancels its Collaborative Tweets Experiment

Twitter Cancels its Collaborative Tweets Experiment

Twitter short-lived ‘Co-Tweets’ experiment isn’t any extra, with the platform asserting an finish to Co-Tweets efficient instantly.

Collaborative tweets

Launched in dwell testing in July final yr, Co-Tweets enabled you to collaborate on a single tweet with one other person, offering new alternatives for cross-promotional partnerships.

The concept basically stems from TikTok, the place Duets have grow to be a preferred content material possibility, which has prompted the addition of comparable performance on each Fb and Instagram. Co-Tweets have been Twitter’s model of the identical – however amid the continued re-organization of the app, they’ll not be supported.

As per Twitter:

CoTweets will not be obtainable to create beginning Tuesday, 1/31. Already present CoTweets will probably be viewable for another month at which level they’ll revert to Retweets. We apologize for any inconvenience this will trigger. We recognize the suggestions we’ve been given about CoTweets and we’re nonetheless in search of methods to implement this function transferring ahead. We thanks for making an attempt CoTweets and we’ve loved watching all your creativity with this function come to life!”

Given the restricted availability of the choice, by way of each time and entry, it’s not an enormous blow, however it’s one other shift inside Twitter 2.0, which is probably going reflective of Twitter’s diminished employees and labor capability.

Inside this, it might want to refine its focus onto fewer initiatives, and several other experimental options, like newsletters and podcast show within the Audio tab, have already been depreciated. Although it has additionally added view counts, up to date Bookmarks, and a raft of recent Twitter Blue badges, so possibly it’s much less a query of capability, and extra of Elon’s particular focus.   

Both method, Co-Tweets are clearly not on the ‘Maintain’ listing, so that they’re out, as of as we speak.

Once more, the impression will doubtless be minimal, however when you have been a fan, you’ll be able to count on to see your Co-Tweets revert to retweets very quickly.

Andrew Hutchinson
Content material and Social Media Supervisor


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