A brand new search for an evolving studio

Treatment Leisure is updating its look. After over 20 years of sticking to the identical brand, Treatment unveiled its new brand at this time.

The outdated Treatment brand, with a bullet within the letter R, was consultant of the period of Max Payne, and a special form of Treatment. However, as communications director Thomas Puha writes in the announcement, Treatment is evolving. And so its brand is evolving, too, to higher mirror at this time’s Treatment.

“The Treatment brand means rather a lot to us, however we all know it additionally means rather a lot to you,” Puha stated. “Just like the video games we create at Treatment, we approached this course of with nice care, consideration and a number of ardour! We wish to create memorable worlds, tales, and characters so that you can expertise by our video games. We wished our new brand to mirror how we continuously evolve and proceed creating thrilling video games with the perfect folks. Nonetheless, it’s all nonetheless one Treatment the place brave creativity thrives. We hope you want the brand new look.”

The brand new brand, seen above, is an R with a little bit of a mirrored, staggered look. It does remind me a little bit of a number of the visible results from Management, which fits Treatment’s lean into sci-fi storytelling over time.

A query of id

It’d seem to be slightly shift, however studying about this at this time did make me mirror on how Treatment has shifted over time. The studio began out in 1995, with an eye-shaped brand that infamously prompted a standoff with LucasArts and led to the brand that caught for 20 years.

Within the time since, Treatment went from Could Payne to Alan Wake, then on to Quantum Break. And now, with the success of 2019’s Management, the studio is planning a number of spin-offs, in addition to a Max Payne remake compilation. There’s even Alan Wake 2 due out this 12 months, a launch goal that Treatment reaffirms in at this time’s information. The studio’s actually grown rather a lot, and now it’s bought a brand new look to go together with it.