Social Media

# TikTok’s Engaged on a New ‘Clear Mode’ Which Removes App Operate Buttons from the Playback Window

TikTok’s Engaged on a New ‘Clear Mode’ Which Removes App Operate Buttons from the Playback Window

You ever watch a TikTok video the place the on-screen textual content or different element is obscured by the username, the profile bubble, the like rely, hashtags, description, and so on?

There could quickly be an answer – verify this out:

TikTok Clear Mode Test

As you may see in these screenshots, posted by @aj_malakai (and shared by Matt Navarra), TikTok is at present testing a brand new ‘Clear Mode’ choice, which, when chosen, would show your chosen video with out the app perform buttons and video description particulars on display screen.

That would enhance the viewing expertise total, however there is also some negatives on this revised UI method.

For one, it will make likes, feedback and sharing much less speedy, which may cut back engagement, whereas it will additionally open up alternatives for screenshots with out the person particulars on display screen, which may result in new conflicts with TikTok’s creator neighborhood (TikTok’s already working to appease creators on the income entrance).

After which there are TikTok’s advert content material and in-stream purchasing choices. Eradicating these would straight hurt TikTok’s enterprise – so in some ways, it looks like a doubtlessly good thought for customers, however not an important one from every other perspective.

That’s probably why TikTok’s comparatively non-committal concerning the trial at current.

As reported by TechCrunch:

TikTok mentioned it doesn’t have a lot to share on the check right now. Contemplating clear mode is in restricted testing, it’s unknown when or if TikTok plans to roll it out extra extensively.

I might hazard a guess that this gained’t ever get launched, and if it does, it would solely be out there on a person video foundation, so that you gained’t have the ability to make it your default viewing setting. Which signifies that you’d have to faucet by and swap to Clear Mode each time you wish to use it, which most individuals simply gained’t do.

Contemplating that, perhaps it may get a launch, if TikTok sees that it gained’t trigger main disruption to its metrics. However nonetheless, it appears dangerous.

However, it’s a risk, and it could possibly be a useful choice to have in conditions the place the content material is obscured by the assorted buttons and textual content.

There’s not a lot information as but, however we’ll preserve you up to date on any progress.

Andrew Hutchinson
Content material and Social Media Supervisor


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