That, in flip, has introduced advertiser curiosity, and in keeping with the most recent Kantar ‘Media Reactions’ survey, TikTok is now thought of to be probably the most progressive international media model amongst media consumers world wide.

The examine, which contains responses from over 18k customers and 900 senior entrepreneurs, additionally discovered that customers view TikTok adverts because the ‘most enjoyable and entertaining’, whereas TikTok additionally elevated its general belief rating amongst entrepreneurs this time round.

“That is important as a result of whereas marketer belief elevated for TikTok, it decreased throughout the board for different media manufacturers. As we adapt to a altering media panorama, we’ll proceed to construct belief with entrepreneurs with our devoted belief & security group. Via additional model security initiatives and campaigns, we’re dedicated to making sure an promoting expertise that you simply not solely can belief, but in addition drives actionable outcomes on your model.”

TikTok has offered an outline of the findings, and what they imply for advertisers, on this infographic.

Some probably useful concerns on your TikTok advertising and marketing strategy.