# TikTok Showcases its Social Advantages in Canada because it Fights Ban Order

Yeah, there’s some fascinating context to this new push from TikTok.

Because it continues to battle for its life within the U.S., TikTok has launched a new promotional push in Canada, which goals to spotlight how the app helps Canadian companies, and the broader group, by facilitating connection and engagement.

TikTok will function a variety of inspirational Canadian creators in a brand new sequence of 60-second video clips, which might be shared on the @TikTokCanada account.

And there are some good tales in there, like supporting Indigenous-owned household companies, serving to Canadians monetize their passions, and rising small-scale operations.

These are all invaluable contributions, although it does really feel like TikTok has neglected one massive component. Which, in fact, is probably going the important thing level.

As TikTok notes:

“TikTok Canada and its tons of of staff are dedicated to supporting Canadian creators and small companies as they construct communities and thriving companies and careers.”

These could be the identical staff that the Canadian authorities is in search of to evict from the nation fully, on account of nationwide safety considerations.

In November final yr, the Canadian authorities issued an order for TikTok to dissolve its Canadian enterprise, citing nationwide safety dangers. Canadian officers haven’t sought to ban the app within the area, because the U.S. authorities has, however they’ve referred to as for TikTok’s native enterprise to close down, and transfer out of the nation.

And very similar to the U.S. push, the precise causes for such aren’t fully clear.

As defined by Canadian Innovation Minister Francois-Philippe Champagne:

“The choice we took was to guard the nationwide safety of Canada on the idea of the evaluation that we carried out with our safety companies, and we got here to the conclusion that these actions that had been carried out that had been carried out in Canada by TikTok at their workplaces could be injurious to nationwide safety.”

So these tons of of staff dedicated to supporting Canadian creators, the Canadian authorities really desires gone, for undisclosed causes.

Which, as famous, could be why TikTok has launched this marketing campaign, in an effort to strain Canadian officers to drop their push to evict the corporate from the nation.

TikTok launched a authorized problem towards the Canadian Authorities’s motion in December, and it’s nonetheless pushing to battle the order.

Possibly, with this marketing campaign, it’s hoping that group help will strengthen its push, although with out realizing what the complete case is towards it, it’s arduous to take a position on whether or not that’ll be efficient.

Both means, it’s one other battle for TikTok, as it really works to take care of its maintain in Western nations. And if an answer can’t be discovered within the U.S., forcing TikTok to be minimize off from American customers, that may very well be the start of the tip of the app, with different nations additionally contemplating their place on the corporate.

So whereas it’s framed as an inspirational marketing campaign, it’s actually a propaganda push from TikTok to fight authorities regulation.

That method didn’t sway U.S. senators, however possibly it’ll be more practical with these up north.