# TikTok Shares Newest Knowledge on EU Content material Removals and Consumer Numbers

TikTok has shared its newest EU content material enforcement and utilization numbers, as a part of its DSA disclosure reporting, which supplies some fascinating notes on moderation, person development, and extra inside the area

The most recent report covers the interval between July and December 2024, and is the platform’s fourth DSA report. Underneath the EU Digital Companies Act, giant on-line platforms must share common information on their efficiency in these key areas.

And whereas lots of the information is according to earlier traits, there are some factors of observe.

First off, TikTok studies that it eliminated virtually 21.2 million items of content material within the interval for Neighborhood Tips violations, together with an extra 1.5 million for violations of its advert insurance policies.

The Neighborhood Tips violations are according to the platform’s earlier DSA studies, however its advert removals have jumped considerably since its final replace (3.4x general).

Why?

TikTok noticed a 4x improve in removals resulting from “Deceptive and False Content material” within the interval, and an analogous improve in removals for “Grownup and Sexual Content material”.

There was additionally a 6x improve in removals for “IP Infringement”, so clearly, TikTok’s push into in-stream procuring has seen it up its enforcement on this entrance.

However the largest improve of all of them? A 19x bounce in removals inside the “Politics and Faith and Tradition” class.

Contemplating the varied main elections inside the interval, that’s not an enormous shock, however it’s fascinating to see how some politically-motivated teams seemingly sought to make use of TikTok to broaden their messaging. Perhaps that labored to a point, however the removing numbers present that TikTok’s checking processes additionally caught out lots of deceptive adverts as nicely.

That might additionally level to extra censorship of “tradition” primarily based exercise, however there’s no particular breakdown of the removals within the report.

By way of content material moderation, TikTok studies having 5,807 folks devoted to content material moderation of content material within the EU as of the tip of December  2024.

Which is a decline from its earlier studies.

In its final replace, printed in October final 12 months, TikTok reported having 6,354 EU moderators, so it’s seemingly lowered that by 547 employees over the past six months.

That’s unlikely to make EU regulators too completely satisfied, although TikTok did put up a slight improve moderately employees final report (+67).

Perhaps, then, that is only a correction in staffing, although it’s a major correction if that’s the case, which extra probably signifies that it’s placing extra reliance on its AI programs to detect and spotlight potential points.

Certainly, TikTok additionally notes that:

“Within the second half of 2024, the accuracy price for our automated moderation applied sciences was 99.1%. This builds upon the excessive accuracy we achieved within the first half of the 12 months, whilst moderation volumes elevated, reflecting our continued funding in bettering precision and lowering incorrect removals.”

As such, evidently TikTok is lowering its reliance on human moderators over time, which is one other component to observe.

Lastly, by way of customers, TikTok studies having 159.1 million month-to-month lively customers in Europe within the interval.

That’s a rise of round 9 million on its final report, which reveals that TikTok is steadily rising within the area, and constructing its broader affect.

Which is sweet information, as its future within the U.S. nonetheless hangs within the steadiness. The corporate can be seeking to improve its push on TikTok procuring inside Europe to capitalize on its recognition.

Germany, France, Italy and Spain stay TikTok’s key EU nations, now with over 20 million customers every.

For context, the U.S. at the moment has round 170 million TikTok customers.

These are some fascinating notes, which level to TikTok’s rising efforts to stamp out sure parts, significantly regarding IP violations and deceptive merchandise.

As a result of these might erode confidence in its in-app gross sales instruments, and as such, TikTok wants to make sure that its programs are detecting such, whereas it’ll even be fascinating to see how its removals associated to faith and politics shift, or not, over time.

You’ll be able to try TikTok’s newest DSA report right here.