# TikTok Seems to Spotlight its Worth for Artists With New Video Collection

With Meta trying to poach TikTok creators, utilizing the instability on the app attributable to the U.S. dump talks as a lever, TikTok’s now trying to combat again, with its personal marketing campaign geared toward highlighting how TikTok has helped many artists achieve mainstream recognition.

TikTok’s new “Behind the Breakthrough” marketing campaign will showcase a spread of TikTok-borne creators, and the way they used the app to achieve new audiences.

As defined by TikTok:

“TikTok is proud to announce the launch of Behind the Breakthrough, a brand new common content material collection which takes a deep dive into the tales behind breakthrough artists who have been first embraced by the TikTok group, and who went on to search out nice success off platform. Behind the Breakthrough is a documentary-style collection that captures TikTok breakthrough artists reflecting on how their music and profession has been remodeled by engagement with the TikTok group.”

The primary artist featured within the collection is musician Gigi Perez, whose monitor “Sailor Track” initially gained traction with the TikTok viewers.

TikTok says that that is the primary in an expanded collection of interviews, which can grow to be a part of the broader “Behind the Breakthrough” collection.

TikTok’s selling the collection within the app, the place it’s additionally including a brand new “Behind The Breakthrough” hub, the place customers will be capable to entry all the related content material.

It’s a wise transfer from the app, given the function that it’s performed within the careers of many artists. Certainly, file labels specifically at the moment are drastically influenced by TikTok traits, with some even altering the names of their artists’ songs to maximise TikTok resonance.

It’s undoubtedly a tradition driver, and with this collection, TikTok will be capable to showcase a few of its largest successes, which can little doubt enhance its enchantment with rising artists.

And once more, with Meta lurking, making an attempt to lure TikTok stars away from the app with large bonus funds, it’s additionally a well timed push.

You may try all of the movies from the collection by looking “Behind the Breakthrough” on TikTok.