With the top of the summer time break now coming into view, many shall be shifting their consideration to planning for college’s return, which implies that entrepreneurs have to map out their technique for reaching college students, and their dad and mom, with their newest gives and promotions.

And for a lot of, TikTok shall be a key platform. To assist with this TikTok has printed a brand new Again to College marketing campaign information to assist inform your technique, and equip you with the appropriate data to place your greatest foot ahead along with your seasonal promotional push.

You may obtain the total 16-page information right here, however on this put up, we’ll check out the important thing notes.

First off, TikTok supplies an outline of key dates, primarily based on person exercise, to assist information the way in which ahead in your planning.

TikTok’s additionally supplied an outline of key product classes, and what, particularly, TikTok customers are in search of within the app.

However the principle crux of the information seems at efficient model constructing approaches, and how one can maximize your messaging by means of expanded outreach throughout numerous components.

As you possibly can see on this chart, the information contains tips on how manufacturers can hyperlink into completely different components to assist increase their model messaging, and maximize the worth of their promotions.

There are additionally timelines for planning to assist hyperlink into key curiosity factors.

In addition to notes on video construction, and the right way to create more practical promotions.

TikTok’s packed rather a lot into this information, with a heap of information on each web page, and if you’re planning to run again to highschool promotions within the app, it’s undoubtedly value a glance.

You may obtain TikTok’s Again to College marketing campaign playbook right here.