Is TikTok a part of your advertising combine in your vacation outreach plan?

If that’s the case, then this can be a must-read.

TikTok has revealed a brand new information to vacation advertising, centered on the EU market, which features a vary of suggestions, utilization insights, and knowledge pointers that will help you map out your technique.

You’ll be able to obtain the total 18-page information right here (with e mail sign-up), however on this submit, we’ll take a look at a number of the key notes.

First off, the information seems at vacation procuring plans, and when TikTok customers are most actively searching for seasonal inspiration.

There’s additionally a extra particular overview of when individuals are on the lookout for Christmas reward inspiration, and the way TikTokers method the interval.

That might allow you to strategize your outreach, to make sure that you’re getting your message in entrance of shoppers at simply the best second, in keeping with seasonal occasions.

There are additionally insights into what presents TikTokers are on the lookout for this season:

Together with a top level view in your advertising plan:

TikTok’s additionally included notes on “Q5,” or the season after Christmas, when many patrons are out searching for bargains and private procuring.

There are some invaluable notes right here, which may encourage your advertising plan, and be sure that you attain the best shoppers on the proper time within the app.

And provided that there at the moment are solely 120 days to Christmas, it’s time to start out locking in your advertising plans, to make sure that your end-of-year push delivers for your corporation.

You’ll be able to obtain TikTok’s “Holidays for You” 2024 information right here.