Is TikTok a part of your advertising and marketing combine in your vacation outreach plan?

In that case, then this can be a must-read.

TikTok has revealed a brand new information to vacation advertising and marketing, targeted on the EU market, which features a vary of ideas, utilization insights, and knowledge pointers that can assist you map out your technique.

You may obtain the total 18-page information right here (with e-mail sign-up), however on this submit, we’ll take a look at a few of the key notes.

First off, the information seems to be at vacation buying plans, and when TikTok customers are most actively looking for seasonal inspiration.

There’s additionally a extra particular overview of when individuals are in search of Christmas reward inspiration, and the way TikTokers strategy the interval.

That might aid you strategize your outreach, to make sure that you’re getting your message in entrance of shoppers at simply the suitable second, in step with seasonal occasions.

There are additionally insights into what presents TikTokers are in search of this season:

Together with a top level view in your advertising and marketing plan:

TikTok’s additionally included notes on “Q5”, or the season after Christmas, when many patrons are out looking for bargains and private buying.

There are some helpful notes right here, which may encourage your advertising and marketing plan, and be certain that you attain the suitable shoppers on the proper time within the app.

And on condition that there at the moment are solely 120 days to Christmas, it’s time to begin locking in your advertising and marketing plans, to make sure that your end-of-year push delivers for your enterprise.

You may obtain TikTok’s “Holidays for You” 2024 information right here.