# TikTok Provides ‘Most-Liked’ Tag for Common TikTok Store Objects

TikTok’s trying to spotlight top-rated merchandise on the market within the app with the addition of a new “Most Liked” tag on fashionable merchandise.

As you possibly can see on this instance, TikTok’s Most Liked tag might be displayed on objects which were well-received by different TikTok customers.

As defined by TikTok:

“Everytime you purchase on-line, odds are you hope your buy might be as described, arrive on time, and reside as much as its expectations. Perhaps you heard a pal, colleague or member of the family converse extremely a few product you had been contemplating shopping for, or give kudos to their procuring expertise. That is what makes TikTok Store’s Most Liked badge so helpful. When perusing the platform, consumers can see which merchandise have earned a vote of confidence from those that have already purchased it – and are pleased they did so.”

The tags are very similar to your common star rankings, although they’re extra particularly reserved for high merchandise, primarily based on person suggestions.  

TikTok says {that a} vary of measurables will issue into its Most Liked badge allocations, together with star rankings, but additionally return charges, transport instances, and general customer support suggestions. As such, customers may also help to enhance the procuring expertise for others in the event that they depart suggestions on their bought objects.

Based mostly on these knowledge factors, and general product recognition, TikTok could select to allocate the tag.

It’s one other step in TikTok’s broader in-stream procuring push, which it’s nonetheless attempting to activate in Western markets. In-stream procuring has been a giant winner for the corporate in China, the place on-line procuring is a a lot larger a part of the patron ecosystem (In 2023, greater than 1 / 4 of China’s client items had been offered on-line, versus 19.4% within the U.S., at a lot increased general gross sales quantity).

The native model of TikTok has been a beneficiary of that, producing over greater than $US500 billion in gross sales in 2024 alone. TikTok, by comparability, generated over $30 billion in whole gross sales in the identical interval.

However TikTok’s in-stream gross sales are rising steadily, particularly within the U.S., and given the scope of potential that it’s already seen in its homeland, you possibly can see why TikTok is eager to maintain attempting out extra procuring choices and show markers within the app.  

TikTok says that it’s now allotted the Most Liked tag to a variety of merchandise within the app, throughout quite a lot of TikTok Store classes, together with electronics, workplace provides, books, private care, magnificence, house items, vogue, and consumables.

It may very well be a great way to assist information customers on higher product buy choices, and assist TikTok generate extra gross sales in-app.

You may learn extra about TikTok’s Most Liked badge right here.