Certainly, TikTok says that 96% of its customers are available in the market for journey experiences, and 77% of them say that the app has performed a task of their most up-to-date journey purchases.

With that sort of engagement, it is sensible for journey entrepreneurs to be trying TikTok’s means, and the brand new 25-page playbook, which you’ll obtain right here (with e-mail sign-up) offers a spread of analysis notes and pointers to assist maximize your efforts.

First off, the report seems to be at general engagement tendencies within the app, underlining its rising relevance as a key connection platform.

The report additionally seems to be at key journey tendencies within the app, and the varieties of holidays TikTokers are on the lookout for.

There’s additionally a spread of tips about the varieties of journey content material customers are consuming:

And extra particular marketing campaign inspiration factors, extra aligned with your online business choices:

There are additionally case research, advert sort suggestions, and an outline of how and when to make use of every component.

There’s a heap in right here for journey entrepreneurs, and it’s value a glance, even in case you do have to surrender your e-mail deal with and threat future TikTok advertising promotions consequently.

You’ll be able to entry the complete TikTok Journey Advertising and marketing Playbook right here.