Initially launched in April 2021, Promote campaigns might initially be optimized for:

• Video views
• Web site visits
• TikTok follows

Now, manufacturers may even be capable to

• Drive extra visits to your TikTok web page – TikTok’s added a brand new Promote objective centered on driving site visitors again to your TikTok web page, versus your web site
• Get extra messages from potential clients – Immediate extra direct interplay within the app with a brand new ‘extra messages’ Promote objective
• Enhance different creators’ content material – Manufacturers can even now use Promote to amplify content material from creators that they’re working with. ‘Creators can even use Promote for others to support the content material, creators and companies they need the world to see.’
• Goal your viewers by location – Lastly, TikTok’s additionally added location as one other qualifier in its Promote focusing on instruments, offering extra methods for SMBs, particularly, to succeed in related audiences within the app

As you’ll be able to see in these examples, the Promote course of takes you thru a simplified set-up, which then provides a outstanding CTA to your advert.

It may very well be a simple strategy to double-down on what’s working, by selling your high natural clips, whereas the capability to additionally promote creator clips may very well be one other useful strategy to faucet into trending content material, and maximize your promotions.

Perhaps that’s the way in which in you wanted for TikTok advertisements, whereas it additionally provides extra incentive for manufacturers to create an natural presence, and take a look at what works within the app.

You’ll be able to study extra about TikTok’s new Promote choices right here.