# TikTok Launches Oscars Hub for the 97th Academy Awards

With the Oscars developing this weekend, TikTok has introduced a brand new in-app Oscars Hub, which can present a showcase of all the newest movie and superstar information associated to the occasion.

As defined by TikTok:

“[The Oscars hub] is accessible in additional than 30 areas globally and options official @Oscars content material. New this 12 months is an in-app contest the place creators can win money rewards, prizes and an opportunity to be featured on @tiktokcreators for posting inventive, distinctive takes on Oscars content material.”

TikTok ran the identical in-app hub promotion final 12 months, offering a customized strategy to entry related details about the movie awards ceremony, and have interaction with key creators and moments across the occasion.

And TikTok says that movie engagement is greater than ever this 12 months:

“With over 2.6M mixed posts and a 50% enhance in posts within the US in 2024, #FilmTok and #MovieTok proceed to develop their influence on the business whereas providing film buffs a spot to share their ideas on their passions, rejoice movie, and join across the buzziest moments in leisure. 87% of US TikTok customers report going to the flicks, solidifying the platform as a go-to vacation spot for audiences to have interaction with every thing associated to their favourite reveals and films.”

One promotion kind particularly that’s labored for films is TikTok’s Highlight adverts, which TikTok says has helped to drive direct engagement with movie content material.

“Instantly from an in-app touchdown web page, customers can watch their favourite applications on streaming platforms and even buy film tickets. Studios have embraced the function by distinctive partnerships on movies like Dune: Half Two, which is nominated for 5 Academy Awards together with Greatest Image. Warner Bros. partnered with over 90 TikTok creators to advertise the film, encouraging followers to create greater than 260,000 Dune-related movies inside two weeks, supported by official content material reminiscent of behind-the-scenes seems, film clips and solid movies. TikTok turned the highest driver of visitors to the ticketing hub throughout opening weekend.”

Certainly, TikTok says that 47% of its U.S. customers have found a brand new film coming to theaters on TikTok, whereas 36% bought a ticket.

As such, TikTok’s in-app Oscars hub might be a key factor to assist increase movie engagement, which may additionally current expanded alternatives for manufacturers to faucet into the broader hype.

You’ll be able to take a look at TikTok’s Oscars Hub by looking “#Oscars2025” within the app.