# TikTok Launches New Promotional Marketing campaign With UK Olympic Squads
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TikTok Launches New Promotional Marketing campaign With UK Olympic Squads
TikTok has launched a brand new promotional marketing campaign, in partnership with the UK Olympic group, to spotlight how the app helps to help athletes and creators, whereas additionally showcasing its connection to the occasion.
This summer time, we’re teaming up with @TeamGB and @ParalympicsGB to rejoice a number of the UK’s most inspiring athletes. We’re sharing the unbelievable tales and journeys of those athletes and the way they use TikTok to encourage others. #ItStartsOnTikTok pic.twitter.com/HdV6i7F36Z
— TikTokComms (@TikTokComms) July 8, 2024
The brand new marketing campaign encompasses a vary of UK athletes, and goals to showcase the capability of TikTok to supply inspiration and connection.
As per TikTok:
“Each day, individuals come to TikTok and get impressed to strive new issues. We have seen how this second of inspiration can snowball into one thing greater and may change individuals’s lives. As we look forward to the Olympics and Paralympics, we needed to rejoice the facility of group, creativity and athletic excellence, and present how our athletes’ journeys can encourage individuals to begin one thing new and embrace their passions.”
TikTok is an official associate of the Group GB and ParalympicsGB groups, who shall be heading to the Video games within the subsequent couple of weeks. TikTok shall be internet hosting unique content material and perception from these athletes, driving expanded dialog across the occasion, and the marketing campaign goals to showcase that connection, whereas additionally celebrating TikTok’s broader help and optimistic messaging.
It might be a great way to get extra customers throughout to the app, by highlighting how athletes use TikTok clips to share their journeys. And with many individuals prone to be trying up these athletes through the video games, TikTok might be a key vacation spot to assist them get to know these rising stars higher.
As such, it’s an excellent promotion for the app, which additionally highlights the advantages of TikTok for broader connection and group. And with a heap of Olympic-related exercise anticipated within the app, it might additionally assist to drive extra dialogue, making it a extra worthwhile vacation spot for advert companions.
TikTok says that the brand new marketing campaign shall be highlighted on billboards, in addition to on TV, radio and social media.
Andrew Hutchinson
