# TikTok Launches New Promotional Marketing campaign with UK Olympic Squads
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TikTok Launches New Promotional Marketing campaign with UK Olympic Squads
TikTok has launched a brand new promotional marketing campaign, in partnership with the UK Olympic staff, to spotlight how the app helps to assist athletes and creators, whereas additionally showcasing its connection to the occasion.
This summer season, we’re teaming up with @TeamGB and @ParalympicsGB to rejoice a number of the UK’s most inspiring athletes. We’re sharing the unimaginable tales and journeys of those athletes and the way they use TikTok to encourage others. #ItStartsOnTikTok pic.twitter.com/HdV6i7F36Z
— TikTokComms (@TikTokComms) July 8, 2024
The brand new marketing campaign includes a vary of UK athletes, and goals to showcase the capability of TikTok to supply inspiration and connection.
As per TikTok:
“Day by day, folks come to TikTok and get impressed to attempt new issues. We have seen how this second of inspiration can snowball into one thing greater and may change folks’s lives. As we sit up for the Olympics and Paralympics, we needed to rejoice the ability of group, creativity and athletic excellence, and present how our athletes’ journeys can encourage folks to begin one thing new and embrace their passions.”
TikTok is an official companion of the Group GB and ParalympicsGB groups, who will likely be heading to the Video games within the subsequent couple of weeks. TikTok will likely be internet hosting unique content material and perception from these athletes, driving expanded dialog across the occasion, and the marketing campaign goals to showcase that connection, whereas additionally celebrating TikTok’s broader assist and optimistic messaging.
It may very well be a great way to get extra customers throughout to the app, by highlighting how athletes use TikTok clips to share their journeys. And with many individuals prone to be trying up these athletes in the course of the video games, TikTok may very well be a key vacation spot to assist them get to know these rising stars higher.
As such, it’s an excellent promotion for the app, which additionally highlights the advantages of TikTok for broader connection and group. And with a heap of Olympic-related exercise anticipated within the app, it might additionally assist to drive extra dialogue, making it a extra beneficial vacation spot for advert companions.
TikTok says that the brand new marketing campaign will likely be highlighted on billboards, in addition to on TV, radio and social media.
Andrew Hutchinson
