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# TikTok Launches Dwell-Stream Trivia, with Money Prizes within the App

TikTok Launches Dwell-Stream Trivia, with Money Prizes within the App

TikTok is making an attempt out one other solution to maximize engagement within the app with a brand new TikTok Dwell trivia collection that can give customers an opportunity to win cash within the app.

TikTok Trivia
Non-compulsory Caption
Retrieved from TikTok on February 17, 2023
 

TikTok Trivia will run for 5 days, starting February twenty second, and will probably be offered in partnership with Lionsgate, in help of the brand new film ‘John Wick Chapter 4’. 

As defined by TikTok:

“Beginning right now, anybody 18 years or older within the US can register for TikTok Trivia by clicking on a trivia widget on the For You feed, looking for #TikTokTrivia, or by going to the @TikTok account to take part in real-time interactive trivia. Every day will function alternatives to win money, and through the activation, you may see enjoyable surprises and integrations from Lionsgate and John Wick Chapter 4.”

Along with this, TikTok can be partnering with creators from numerous communities who will go reside following the TikTok Trivia classes, with a purpose to additional construct on the expertise.

It’s an fascinating idea – it was just some years in the past when HQ Trivia grow to be an enormous hit on-line, rapidly reaching tens of millions of customers earlier than fading out once more. TikTok Trivia seems set to observe an analogous mannequin, with a reside quiz and money prizes, whereas additionally providing one other sponsored promotion possibility for manufacturers.

It’s additionally one other means for TikTok to utilize reside engagement, which has been an enormous hit for the app in Asian markets. Ideally, TikTok would like to be constructing out its reside purchasing experiences, however western audiences, to date, haven’t proven a whole lot of enthusiasm for reside commerce, in any app. Given this, perhaps reside trivia will probably be one other engagement alternative, which might assist TikTok enhance in-app interplay, whereas additionally serving to to lift extra consciousness of reside streaming, main into additional utilization of the device.

In any case, it’ll seemingly be a well-liked possibility, which is able to present one other sponsored content material alternative for the app.

It’s a logical development, which might result in a brand new pattern, and will make live-streaming a much bigger consideration within the app.

TikTok’s reside trivia classes will run between February twenty second and twenty seventh. The primary three days of trivia will embrace two classes per day at 5-6 pm PT/8-9 ET and 6-7 pm PT/9-10 pm ET. 


Andrew Hutchinson
Content material and Social Media Supervisor

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