As TikTok’s stratospheric growth continues, an increasing number of marketers are turning their attention toward the app and contemplating how they can use the platform to increase their brand’s reach and discovery.

However, TikTok necessitates a focused strategy; you must learn what works with the TikTok community and how to match your content with organic trends. Repurposing ad campaigns from other platforms will not be successful, and polished, edited, and professional-quality advertisements will not likely get much momentum either, according to the research.

The best way to approach TikTok is to learn from the organic videos posted in the app – which is the key message of TikTok’s latest creative guide for brands, which is essentially a 101 of building a business TikTok presence.

TikTok Creative Solutions logo

As explained by TikTok:

“Businesses who want to succeed on TikTok should adapt their creative to the platform’s specific features. However, being creative on TikTok does not have to be difficult. In fact, it may be considerably more straightforward and cost-effective than using other avenues of communication. This “how-to” guide offers background information, best practices, and helpful hints and ideas to help you get the most out of TikTok’s innovative services and products.”

The book contains instructions on how to create genuine TikTok content, as well as specific suggestions on how to tackle creative methods and how often to publish.

TikTok Creative Solutions guide

As per the guide:

“On TikTok, anybody can be a creative by simply capitalizing on current trends, participating in discussions, and expressing oneself in a real manner, among other things. Our platform’s narrative is fueled by a varied combination of music, voiceovers, and special effects. Companies thrive when they identify their target audience, actively listen to their feedback, and keep up with the newest trends.”

The tutorial covers all of the most important elements of creating successful TikTok clips, as well as a brief introduction of each one.

TikTok Creative Solutions guide

There are also links to relevant resources and tools – including template examples of TikTok ‘safe zones’ for your video clips (i.e. the areas not obscured by in-app UI elements).

TikTok Creative Solutions guide

The page also contains connections to the many brand features offered by TikTok, such as the Creator Marketplace and audio editing tools.

TikTok creativity is summarized in this article, and if you’re contemplating whether or not TikTok should be included into your marketing plan, it’s certainly worth a read.

And, with the coming Christmas season, it may be a good time to take the leap and experiment with TikTok advertisements to see how it goes. However, given the platform’s continuing development and popularity among young users in particular, it may possibly become an essential component of your overall digital marketing strategy in the near future.

You can check out the full TikTok Creative Solutions guide here.