# TikTok Indicators on to Sponsor Washington Sports activities Groups
This appears considerably ironic, provided that the app can also be battling towards a authorities sell-off invoice, which successfully originated from Washington.
However immediately, TikTok has introduced a brand new partnership with Monumental Sports activities & Leisure (MSE), which is able to see the app turn into an official branding companion of the NHL’s Washington Capitals, whereas additionally implementing new promotional pushes throughout different Washington-based sports activities groups.
@capitals Celebrating our sport and telling our story like by no means earlier than. We’re excited to welcome @TikTok ♬ authentic sound – Washington Capitals
As per TikTok:
“TikTok and Monumental Sports activities & Leisure (MSE) introduced immediately a multiyear partnership that may see TikTok as an official companion of the NHL’s Washington Capitals. As well as, the partnership consists of the Capitals street jersey, the entitlement of the Capitals fiftieth Anniversary Celebration, in-arena branding and distinctive programming components particular to the Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G-League’s Capital Metropolis Go-Go and NBA2K’s Wizards District Gaming.”
The Capitals’ fiftieth anniversary occasions will incorporate numerous TikTok activations, which is able to make it the house of Washington sports activities followers throughout a number of leagues.
The partnership extends TikTok’s push into sports activities, which additionally consists of its not too long ago expanded NFL deal. Which can also be a multi-year settlement, which appears barely optimistic, provided that the app might be faraway from the U.S. from subsequent yr.
However with sports activities rising in reputation within the app, it is smart for TikTok to department into new areas of sports activities content material, whereas enhancing its connection to followers in Washington, lots of whom work for the federal government, may play an extra function in softening opposition to the app.
Possibly. Most likely not. However both method, it is one other method for TikTok to strengthen its reference to U.S. audiences, and drive extra engagement from sports activities content material.
Andrew Hutchinson
