# TikTok Indicators on to Sponsor Washington Sports activities Groups
This appears considerably ironic, on condition that the app can be battling towards a authorities sell-off invoice, which successfully originated from Washington.
However at present, TikTok has introduced a brand new partnership with Monumental Sports activities & Leisure (MSE), which can see the app turn out to be an official branding accomplice of the NHL’s Washington Capitals, whereas additionally implementing new promotional pushes throughout different Washington-based sports activities groups.
@capitals Celebrating our sport and telling our story like by no means earlier than. We’re excited to welcome @TikTok ♬ authentic sound – Washington Capitals
As per TikTok:
“TikTok and Monumental Sports activities & Leisure (MSE) introduced at present a multiyear partnership that may see TikTok as an official accomplice of the NHL’s Washington Capitals. As well as, the partnership contains the Capitals highway jersey, the entitlement of the Capitals fiftieth Anniversary Celebration, in-arena branding and distinctive programming components particular to the Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G-League’s Capital Metropolis Go-Go and NBA2K’s Wizards District Gaming.”
The Capitals’ fiftieth anniversary occasions will incorporate numerous TikTok activations, which can make it the house of Washington sports activities followers throughout a number of leagues.
The partnership extends TikTok’s push into sports activities, which additionally contains its just lately expanded NFL deal. Which can be a multi-year settlement, which appears barely optimistic, on condition that the app could possibly be faraway from the U.S. from subsequent 12 months.
However with sports activities rising in recognition within the app, it is sensible for TikTok to department into new areas of sports activities content material, whereas enhancing its connection to followers in Washington, lots of whom work for the federal government, might play a further function in softening opposition to the app.
Perhaps. Most likely not. However both method, it is one other method for TikTok to strengthen its reference to U.S. audiences, and drive extra engagement from sports activities content material.
Andrew Hutchinson
