Social Media

# TikTok Highlights Rising Stars in 2025 ‘Uncover Record’

TikTok has shared the most recent version of its “Uncover Record”, which highlights a number of the high rising creators within the app, every of whom is sparking influence in varied methods.

TikTok’s fifth annual Uncover Record places a highlight on a variety of creators within the app, providing them extra publicity, coaching, and direct help from TikTok’s workforce.

The 2025 Uncover Record options 50 creators throughout 5 classes: Educators, Foodies, Icons, Innovators, and Originators.

As defined by TikTok:

“The Uncover Record’s featured creators are sparking tendencies and galvanizing audiences across the globe — from Foodie @logagm‘s movies that made cucumber salads our summer time obsession to Originator @dasha‘s hit “Austin (Boots Cease Workin)” that sparked a viral dance craze, The Uncover Record honorees are shaping the way forward for content material creation.”

TikTok has additionally created a brand new lookbook of its Uncover creators, which supplies them every a selected profile area to additional spotlight their work.

TikTok Discover List 2025

It’s a great way for TikTok to focus on a number of the high creators within the app, and showcase what they do, and the way they do it. Which may additionally function a information for how one can observe their lead, and construct your individual TikTok presence.

And for manufacturers, it may additionally be a option to discover related creators to collaborate with in every vertical, by providing you with an inventory of high rising creators in every area,

It’s an attention-grabbing development overview both method, and a great choice to get extra perception into how TikTok works, and what makes it so magnetic in numerous content material classes.

You may study extra about TikTok’s 2025 Uncover Record creators right here, and take a look at their profile and insights in this information.


Andrew Hutchinson
Content material and Social Media Supervisor

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