# TikTok Highlights Its Affect on the Music Business in New Report

TikTok’s seeking to underline its affect on the music trade, with the discharge of its second annual “Music Affect Report”.

And should you weren’t clear on the affect TikTok can have for musicians, the report spells it out in fairly definitive phrases.

Based mostly on analysis carried out by Luminate, TikTok’s Music Affect Report goals to focus on how the platform helps musicians to realize publicity, resulting in expanded affect on the broader trade.

As defined by TikTok:

“The Music Affect Report – which analyzes information from 2024 – considers the affect that TikTok and its customers have on the music trade and artists by way of music discovery, consumption, chart success, and contribution to trade revenues.”

The report features a vary of notes on the position that TikTok now performs within the broader recording trade.

The report is separated into fan and artist affect, with TikTok sharing a spread of notes on how the platform is now serving to customers uncover new music.

Among the many key factors:

• U.S. TikTok customers are 74% extra prone to uncover and share new music on social and short-form video platforms than the common short-form video consumer
• U.S. music listeners who use TikTok are 68% extra possible to make use of a paid-for music streaming subscription than the U.S. common inhabitants
• U.S. music tremendous followers on TikTok spend extra money on music than even the common U.S. music tremendous fan

Given the continued dialogue of TikTok’s potential elimination from the U.S., you’ll be able to guess that a whole lot of music trade folks are pouring over these figures.

The report additionally features a vary of stats associated to direct trade affect, together with:

• TikTok complete views are considerably associated to streaming volumes for 96% of artists analyzed.
• 84% of all songs that entered the Billboard International 200 this 12 months ‘went viral’ (i.e. had a interval of excessive engagement) on TikTok beforehand.

The report additionally contains profiles of artists which have gained important traction within the app, with overviews of TikTok’s affect on their profession.

There’s even breakdowns of great moments of their rise, and the way that’s correlated with their TikTok success.

It’s a fairly compelling report, which can little doubt be of curiosity to all music trade folks, whereas it additionally underlines TikTok’s broader cultural affect.

And once more, with a TikTok ban nonetheless attainable within the U.S., you’ll be able to guess that these figures stand out much more, as musicians ponder promotions with out the app.

You possibly can obtain TikTok’s Music Affect Report right here.