That is attention-grabbing.

In keeping with numerous studies, Instagram is now limiting the variety of hashtags that some customers can add to their posts, with 5 being the utmost variety of tags that you could embrace inside a single replace.

As you possibly can see on this instance, posted by Instagram professional Jenn Herman (and shared by Matt Navarra), some customers are getting a restrict pop-up as they add hashtags throughout the IG composer, which then restricts them from including extra throughout the submit caption.

Which makes some sense, on condition that Meta has additionally put limits on the variety of tags that you could add per submit on Threads. In that case, the thought is that by limiting tags to only one per submit, that’ll scale back the capability for spammers to focus on trending subjects, by including as many widespread tags as they will, within the hopes of getting their updates into as many search streams as attainable.

Given the logic, the identical may additionally prolong to Instagram, the place spammers recurrently goal widespread tags, although you possibly can additionally add extra tags to the primary remark, which is an strategy that some customers already take, and which already drives extra attain in some situations.

So I’m unsure how efficient this could be, given there are methods to work round it.

Possibly Instagram’s additionally going to restrict the invention worth of hashtags posted inside feedback, or feedback (not replies) added by the creator. If something like this have been additionally enacted, that might make this an even bigger consideration.

Both method, you actually needs to be learning the precise hashtags for your small business, and making use of extra particular, focused tags to every of your updates. And 5 is probably going greater than sufficient, however whether it is rolled out extra extensively, this might have an effect in your posting course of, and the way you utilize tags in your posts.

Limiting using tags may be one other signal that hashtags merely aren’t as helpful as they as soon as have been, as social platform algorithms at the moment are getting significantly better at sorting content material primarily based on a broader set of identifiers. If IG is aware of what your submit is probably going about anyway, it most likely does not want handbook tags as a lot, which may very well be one other change in course of.

We’ve requested Instagram for extra data on this check (and whether or not it’s truly a glitch), and we’ll replace this submit if/after we hear again.