TikTok first launched its TikTok Awards initiative again in Might, inviting all European businesses and types to enter their submissions to take house the highest award, and bragging rights as the perfect TikTok adverts crew within the area.

The awards celebrated the highest adverts from the UK, Germany, France, Italy, Spain, Poland, and the Nordics, with classes together with ‘Best Inventive’ and ‘Best Efficiency’.

So what was the highest European TikTok advert of 2022?

“Ultimately, Unieuro was given prime honors by the jury for his or her ‘The Clerk‘ marketing campaign and took house the coveted Best TikTok Europe prize! Unieuro completely showcased the facility of creator-driven, native content material and the influence of boosting inventive as In-Feed Advertisements to maximise attain and engagement with the TikTok group. The marketing campaign totally embodied TikTok’s mission to encourage creativity and produce pleasure in a really genuine means.”

Uniero created a sequence of adverts with this character, during which a customer support agent is actually trapped inside TikTok.

The brief, light-hearted clips generated massive engagement for the model, and as TikTok notes, the method additionally aligns with the trending behaviors and inventive parts throughout the app.

TikTok has additionally shared examples of the highest inventive from a number of areas, which offers some attention-grabbing perspective on key content material developments and approaches.

There might be some invaluable notes of inspiration in there, with a spread of various approaches and techniques at play.

Possibly that’ll assist to get you fascinated about how it’s best to method your TikTok campaigns – you’ll be able to try all of the TikTok Awards winners for 2022 right here.