As a part of its continued effort to solidify hyperlinks with the gaming group, TikTok has introduced that it’s an official accomplice of gamescom 2024, which is likely one of the world’s greatest gaming conferences.

As defined by TikTok:

“The world’s largest video games occasion, gamescom, attracted over 320,000 gaming fans final yr. In 2024, the occasion will happen from August 21 to 25 in Cologne, Germany. Collectively, TikTok and gamescom will create unforgettable fan experiences earlier than and in the course of the occasion. These embody the co-branded “Recreation on LIVE” in-app marketing campaign with creators and unique video content material in addition to large-scale out-of-home billboards at gamescom.”

TikTok will host a spread of tie-ins for the occasion, together with an IRL activation at gamescom, which is hosted in Germany, with dwell streaming rooms, a devoted occasion stage (the place it can host talks and panels), and “a particular Pokemon GO Fitness center exercise”.

TikTok may even add varied in-app instruments to assist customers have interaction with the occasion.  

Given the broader affect of gaming in on-line tradition, it is sensible for TikTok to boost its concentrate on gaming parts the place it could possibly, and it’s been working to spice up its enchantment to gaming creators, in varied methods. TikTok launched its first-ever international gaming occasion again in 2022, then adopted that up with its “30 Days of Gaming” showcase final yr, enhancing its concentrate on gaming-related content material.

TikTok’s younger viewers additionally has a powerful direct affinity with gaming, with 76% of lively avid gamers within the app taking part in PC or console video games weekly. Which additionally pertains to TikTok content material. The #gaming hashtag within the app has been added to over 45 million posts, whereas gaming-related dwell streams are seen, on common, round 76 million occasions per day on the platform.

With its concentrate on dwell content material, and facilitating engagement with tendencies, that is one other step to assist TikTok enamor avid gamers with its platform.