# TikTok Broadcasts Shutdown of Separate TikTok Music App

In information that may influence… nicely, only a few folks in all honesty, TikTok has introduced that it’s shutting down its separate “TikTok Music” streaming app, after numerous operational challenges and restricted consumer curiosity.

TikTok Music was initially launched in India in late 2019, below its unique identify “Resso,” which aligned with TikTok’s personal meteoric rise within the nation. And whereas TikTok was banned in India in 2020, by some means, Resso averted the identical restriction.

But, even so, Indian customers didn’t present plenty of curiosity in TikTok’s personal streaming supplier. And when the app was finally banned by Indian authorities earlier this yr, it was just about already on the outs as a viable various within the area.

TikTok renamed Resso to “TikTok Music” final yr (which can have led to its ban in India), and re-launched it in Brazil and Indonesia. It additionally expanded entry to chose customers in Australia, Mexico, and Singapore as a part of a closed beta check.

However music licensing disputes and failure to realize traction in opposition to incumbents will now see TikTok re-align its method round its essential app as an alternative.

As per TikTok:

“We shall be closing TikTok Music on the finish of November with a view to give attention to our aim of furthering TikTok’s function in driving even larger music listening and worth on music streaming companies, for the good thing about artists, songwriters and the trade.”  

The TikTok Music web site now has a message advising customers of its pending closure:

“We’re sorry to tell you that TikTok Music shall be closing on November 28, 2024. After this date, entry to TikTok Music, together with login, subscriptions, and all different functionalities, will not be out there.”

Customers can switch their playlists from the app (up until October twenty eighth), whereas customers may also request refunds from the service (up until November twenty eighth). TikTok will delete all consumer account information after that closing date.

As famous, it’s not an enormous shift within the broader social media or music panorama, as TikTok Music by no means actually gained traction as a substitute streaming supplier.

The concept was that TikTok would have the ability to solidify its connection to the music trade, by not solely performing as a key promotional platform for artists, but additionally a direct supplier of their work. TikTok’s guardian firm ByteDance has tried the identical method in China, with one other separate streaming app, however Douyin, like TikTok, stays its essential focus, and essential driver of curiosity.

Actually, it was at all times a bet in taking up the established gamers within the area, and I doubt TikTok is overly shocked that it didn’t work. Nevertheless it gave it a shot, and whereas it hasn’t enabled it to broaden its empire, it’ll doubtless assist to enhance TikTok’s personal music method.