TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content Creation
TikTok has announced new partnerships with both Vimeo and Canva to provide more ways for marketers to build better campaign creative in each respective app.
The new connections will make it easily possible to connect TikTok’s ad manager and any platform to create and upload TikTok directly into your campaign. The creative possibilities also match themselves with important TikTok sizes and creative streams, making sure that your video feel natural and in sync with the rest of the site – and not overly polished and advertising-like.
For Vimeo, TikTok advertisers will now be able to build their TikTok ads within Vimeo Create, its subscription video builder tool, which will provide more ways to customize and construct your TikTok clips.
Vimeo started Vimeo Create in February last year to offer simpler, more specifically customized video creation solutions for SMBs and those working on a budget that is tight. The application offers easy-to-use video content processing, including graphical and text overlays, transitions, royalty-free music and more.
Here’s an example of an ad from TikTok created via Vimeo Create:
The drag and drop interface is straightforward to use and can help you make TikTok more creative.
Vimeo Create is integrated in the ad production process of Pinterest, enabling the creative Pinterest with a direct upload via the app.
On Canva, TikTok has worked with the visual creation platform to provide more than 50 TikTok ad templates, helping to reduce the time and cost associated with building campaigns.
“Canva’s ad templates, paired with an Upload-End Points tool, make it easy and easy for producers to publish aesthetically engaging material straight to TikTok in an authentic and natural manner.”
Those who already know Canva won’t have trouble using the additional capabilities, while newbies will find the controls very straightforward and easy to use inside your workflow.
Both Vimeo and Canva will also now become official TikTok Marketing Partners, adding to its roster of assistance tools able to provide specific platform expertise and insights, giving you more ways to maximize your on-platform creative efforts.
And as TikTok continues to expand, an increasing number of marketers are likewise searching for methods to leverage the platform to best advantage. Indeed, TikTok still leads the download rankings, hits Facebook and Instagram and is on its way to reaching one billion users by the end of the year.
If you did not consider TikTok’s promotional possibilities, you may lose a great chance, and these additional choices might give more methods to plug into the platform to enhance brand growth.
You can read more about the new TikTok integrations for Vimeo and Canva here.
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