Threads has launched some new parts to have a good time its first anniversary, whereas it’s additionally shared new perception into how individuals are utilizing the app, which now has over 175 million month-to-month lively customers.

First off, as you might have observed, Threads has added occasion hats to profile photos within the app, whereas there are additionally various app icons out there to mark the Twitter-like platform’s birthday

Additionally, for those who share a publish that makes use of the “One Yr of Threads” tag this week, you’ll get a confetti impact, including to the celebratory temper.

These are small however enjoyable additions, which among the most devoted Threads customers are leaning into by updating their profile picture with an image that higher aligns with the occasion hat graphic.

The birthday parts might be out there within the app for the subsequent few days, for those who’re fascinated about checking them out.

Along with this, Threads has additionally shared some new information, by way of Wakefield Analysis into how individuals are utilizing the app, based mostly on a survey of two,000 Threads customers within the U.S.

Among the many key notes:

• 60% of these surveyed indicated that connecting with others is a very powerful a part of social media. Which is fascinating contemplating the broader shift away from social interplay, and in the direction of leisure, primarily by short-form video. This may occasionally level to how Threads is trying to differentiate itself from Meta’s different apps.
• Greater than 50 million Matter Tags have been created on Threads to this point, with “PhotographyThreads”, “BookThreads”, “GymThreads”, “ArtThreads” and “TTPD” among the many hottest (although Meta hasn’t offered particular utilization information on these)
• The “TTPD” tag pertains to Taylor Swift’s new album “The Tortured Poets Division”. Meta says that Swift followers are constructing a big group within the app.
• 67% of Gen Z customers are eager to maintain up with entertainment-related information on Threads, with music, meals and vogue additionally sizzling subjects. This factors to how Meta is making an attempt to angle the app, shifting away from information and politics, and extra in the direction of light-hearted, gossip magazine-style information traits.
• Curiously, 63% of Threads posts are text-only. Pictures and video now largely dominate engagement in different apps, so it’s fascinating to notice that almost all of Threads posts don’t embrace visuals, at the very least at this stage (word: earlier analysis has proven that almost all of X posts are additionally textual content solely, FWIW).
• Greater than 60% of each Gen Z and Millennial customers love voice notes, “whereas practically half of Gen X and a whopping 70% of Boomers don’t know what they’re.” This is a crucial development word, which might relate to the way you angle your advertising.

These are some fascinating insights into key Threads traits, which can offer you a greater understanding of how the app works, and what its 175 million customers are coming to the app for.

And whereas it stays a comparatively small platform within the broader social media area, rising to 175 million actives after only one yr is critical, and it does seemingly have an opportunity to compete with the platform previously often called Twitter in lots of elements.

Proper now, X stays the real-time social media app of selection, and at 250 million each day lively customers, it’s a good means forward. Threads is at the moment at 35% of X’s viewers, although that might nonetheless change, and see X grow to be a much bigger consideration over time.

You’ll be able to take a look at the total Threads engagement analysis right here.