Threads has launched some new components to have a good time its first anniversary, whereas it’s additionally shared new perception into how persons are utilizing the app, which now has over 175 million month-to-month energetic customers.

First off, as you might have seen, Threads has added social gathering hats to profile photographs within the app, whereas there are additionally different app icons out there to mark the Twitter-like platform’s birthday

Additionally, for those who share a put up that makes use of the “One 12 months of Threads” tag this week, you’ll get a confetti impact, including to the celebratory temper.

These are small however enjoyable additions, which a number of the most devoted Threads customers are leaning into by updating their profile picture with an image that higher aligns with the social gathering hat graphic.

The birthday components will likely be out there within the app for the following few days, for those who’re fascinated by checking them out.

Along with this, Threads has additionally shared some new information, through Wakefield Analysis into how persons are utilizing the app, based mostly on a survey of two,000 Threads customers within the U.S.

Among the many key notes:

• 60% of these surveyed indicated that connecting with others is an important a part of social media. Which is fascinating contemplating the broader shift away from social interplay, and in the direction of leisure, primarily by means of short-form video. This may occasionally level to how Threads is seeking to differentiate itself from Meta’s different apps.
• Greater than 50 million Matter Tags have been created on Threads to this point, with “PhotographyThreads”,; “BookThreads,” “GymThreads”,; “ArtThreads” and “TTPD” among the many hottest (although Meta hasn’t offered particular utilization information on these)
• The “TTPD” tag pertains to Taylor Swift’s new album “The Tortured Poets Division.” Meta says that Swift followers are constructing a major group within the app.
• 67% of Gen Z customers are eager to maintain up with entertainment-related information on Threads, with music, meals and style additionally scorching subjects. This factors to how Meta is attempting to angle the app, shifting away from information and politics, and extra in the direction of light-hearted, gossip magazine-style information developments.
• Curiously, 63% of Threads posts are text-only. Pictures and video now largely dominate engagement in different apps, so it’s fascinating to notice that almost all of Threads posts don’t embody visuals, a minimum of at this stage (observe: earlier analysis has proven that almost all of X posts are additionally textual content solely, FWIW).
• Greater than 60% of each Gen Z and Millennial customers love voice notes, “whereas practically half of Gen X and a whopping 70% of Boomers don’t know what they’re.” This is a vital development observe, which may relate to the way you angle your advertising.

These are some fascinating insights into key Threads developments, which can provide you with a greater understanding of how the app works, and what its 175 million customers are coming to the app for.

And whereas it stays a comparatively small platform within the broader social media house, rising to 175 million actives after only one 12 months is important, and it does seemingly have an opportunity to compete with the platform previously referred to as Twitter in lots of features.

Proper now, X stays the real-time social media app of selection, and at 250 million day by day energetic customers, it’s a good manner forward. Threads is at the moment at 35% of X’s viewers, although that would nonetheless change, and see X turn into an even bigger consideration over time.

You’ll be able to take a look at the total Threads engagement analysis right here.