# Threads Provides Media Tab on Consumer Profiles

Threads is including one other highly-requested factor, with Threads chief Adam Mosseri at the moment asserting that each one customers will quickly have a devoted “Media” tab on their profiles.

As you’ll be able to see on this instance, Threads is including the “Media” tab, which can show all the pictures and movies that you simply’ve posted to the app.

Which X already has, and Bluesky added this week. So actually, that is simply catching as much as the performance of competitor apps. However nonetheless, it’s been a much-requested factor, and the Threads staff is working to construct in all that it could to capitalize on its alternatives.

Which it’s seemingly doing.

Yesterday, as a part of Meta’s This fall 2024 earnings name, Meta chief Mark Zuckerberg introduced that Threads is now as much as 320 million energetic customers, rising from 300 million simply six weeks in the past.

That implies that Threads is gaining development momentum, and sustaining a gentle stream of curiosity, because it continues to develop.

After all, numerous these customers are Twitter cast-offs on the lookout for a brand new, Elon-free house base. In that sense, the success of Threads can’t totally be attributed to the platform itself. However once more, Threads is protecting individuals round, and including extra, and if it could proceed on this tempo, it can grow to be an even bigger consideration throughout the social media panorama.

I imply, Zuckerberg’s nonetheless speaking concerning the app changing into the following billion-user platform, so he’s clearly obtained religion within the undertaking, and there’s a good likelihood that Threads will supersede X as the important thing real-time platform of selection someday this 12 months.

And whereas Meta’s moderation adjustments, in eliminating third-party fact-checkers, and permitting extra political content material, haven’t appeared overly widespread, they may profit Threads particularly. The app has struggled amid breaking information occasions on account of its restrictions on what individuals can focus on, however now, with these limitations eliminated, Threads could possibly be extra open to real-time, reside engagement.

That could possibly be a giant step in successful over key X communities, like these constructed round reside sport and TV reveals. If Threads can lure them throughout, it might see a speedy rise in utilization, and will rapidly overtake X in pure consumer counts. 

Which might be considerably ironic, in that Meta’s adopting X’s Neighborhood Notes strategy, which Elon Musk has pushed as the easiest way ahead. If that then permits Meta to beat X, that’ll little question stick in Musk’s craw.

Along with the media tab, Mosseri has additionally confirmed that submit mark-up is now rolling out to all customers, in addition to the flexibility to tag customers in pictures.