Social Media

# Threads Continues to Rise in Total App Obtain Rankings

Meta’s Threads app continues to realize traction, a minimum of when it comes to complete app downloads, reaching the primary spot on the iOS downloads chart for September, in keeping with the most recent data from AppFigures.

App download charts September 2024

As you’ll be able to see on this overview, a lot of the principal spots stay unchanged from the earlier month, although AppFigures does be aware that total app downloads declined in each July and August.

However Threads has continued to get consideration. That doesn’t essentially imply that every one of those downloads will end in considerably extra lively customers, as individuals would possibly attempt it after which transfer on. However it’s one other indicator that Meta is, at least, onto one thing with its Twitter clone app.

After all, Threads was helped by X being banned in Brazil, which noticed downloads of each Threads and decentralized social app Bluesky soar within the area. That’s most likely the most important issue which has pushed Threads increased, although within the total obtain charts, Threads solely jumped one spot to quantity 5.

So it’s not like some meteoric, unprecedented rise in enhance both, however nonetheless, Threads is holding agency within the obtain charts, which bodes properly for its total prospects.

So the place is X on this?

X ix at present forty second within the iOS obtain charts within the U.S., so it’s nonetheless struggling to maximise curiosity following its rebrand.

Some have urged that it’s because X shouldn’t be a brand new app, so it’s not going to get the identical form of traction as one that individuals haven’t already obtained on their telephones, however that doesn’t ring true for apps like Fb and Instagram, which stay excessive on the listings.

Although, as all the time, that’s not stopping Elon Musk from attempting to reframe the information.

As I’ve defined many occasions, X shouldn’t be a information app. and it’s solely listed within the “Information” class on iOS as a result of earlier Twitter administration switched its classification with a purpose to keep away from adverse comparisons with Fb. However it’s not a information app, and actually, it could’t be labeled as one on the Google Play Retailer as a result of it’s primarily reliant on UGC.

X is a social media app, and nonetheless a well-liked on at that. And with 250 million every day lively customers, it’s properly forward of the person counts for these precise information apps.

So the suggestion that X is a most popular supply of reports due to that is an utter misnomer, which Elon is aware of, however that’s not stopping him from searching for to re-angle no matter data he can to his profit.

If that, in itself, doesn’t a minimum of increase questions on his ways, I don’t know what to inform you.

However Threads, at 200 million customers and climbing, could properly turn out to be a reputable contender within the real-time social house, and a challenger for X on this entrance. It’s nonetheless obtained a technique to go, and there are a lot of communities embedded on X that don’t appear like they’ll be making the change. Mix that with Threads famous aversion to politics, and it’s not going to be straightforward for Threads to unseat X total.

However possibly, after the U.S. election, when politics is much less of a spotlight, there can be a chance there.

My prediction? If Trump wins, Elon and X will discover new assist, and new methods to prop up the enterprise, whereas the fixed cycle of headlines generated by Trump will guarantee politics stays a key focus, driving extra engagement within the app. If Harris wins, nonetheless, politics will take extra of a backseat, which is able to work in Threads’ favor.


Andrew Hutchinson
Content material and Social Media Supervisor

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