Social Media

# Threads Continues To Rise in Total App Downloads

Meta’s Threads app continues to realize traction, a minimum of by way of complete app downloads, reaching the primary spot on the iOS downloads chart for September, in response to the newest information from AppFigures.

App download charts September 2024

As you possibly can see on this overview, many of the principal spots stay unchanged from the earlier month, although AppFigures does be aware that general app downloads declined in each July and August.

However Threads has continued to get consideration. That doesn’t essentially imply that each one of those downloads will lead to considerably extra lively customers, as individuals would possibly strive it after which transfer on. But it surely’s one other indicator that Meta is, at least, onto one thing with its Twitter clone app.

After all, Threads was helped by X being banned in Brazil, which noticed downloads of each Threads and decentralized social app Bluesky bounce within the area. That’s in all probability the most important issue which has pushed Threads larger, although within the general obtain charts, Threads solely jumped one spot to quantity 5.

So it’s not like some meteoric, unprecedented rise in improve both, however nonetheless, Threads is holding agency within the obtain charts, which bodes nicely for its general prospects.

So the place is X on this?

X ix at present forty second within the iOS obtain charts within the U.S., so it’s nonetheless struggling to maximise curiosity following its rebrand.

Some have recommended that it is because X is just not a brand new app, so it’s not going to get the identical type of traction as one that individuals haven’t already bought on their telephones, however that doesn’t ring true for apps like Fb and Instagram, which stay excessive on the listings.

Although, as all the time, that’s not stopping Elon Musk from attempting to reframe the information.

As I’ve defined many occasions, X is just not a information app. and it’s solely listed within the “Information” class on iOS as a result of earlier Twitter administration switched its classification so as to keep away from adverse comparisons with Fb. But it surely’s not a information app, and actually, it could actually’t be categorized as one on the Google Play Retailer as a result of it’s primarily reliant on UGC.

X is a social media app, and nonetheless a well-liked on at that. And with 250 million each day lively customers, it’s nicely forward of the person counts for these precise information apps.

So the suggestion that X is a most well-liked supply of reports due to that is an utter misnomer, which Elon is aware of, however that’s not stopping him from searching for to re-angle no matter info he can to his profit.

If that, in itself, doesn’t a minimum of increase questions on his techniques, I don’t know what to inform you.

However Threads, at 200 million customers and climbing, could nicely turn into a authentic contender within the real-time social area, and a challenger for X on this entrance. It’s nonetheless bought a technique to go, and there are numerous communities embedded on X that don’t appear like they’ll be making the change. Mix that with Threads famous aversion to politics, and it’s not going to be straightforward for Threads to unseat X general.

However possibly, after the U.S. election, when politics is much less of a spotlight, there will likely be a possibility there.

My prediction? If Trump wins, Elon and X will discover new help, and new methods to prop up the enterprise, whereas the fixed cycle of headlines generated by Trump will guarantee politics stays a key focus, driving extra engagement within the app. If Harris wins, nevertheless, politics will take extra of a backseat, which is able to work in Threads’ favor.


Andrew Hutchinson
Content material and Social Media Supervisor

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