Twitter’s already added longer video uploads for Blue subscribers, together with enhanced playback high quality choices. Now it’s additionally added playback pace controls to present customers extra management over how they handle their in-app video expertise.

As you possibly can see on this instance, posted by Musk’s pal and (seeming) advisor Jason Calacanis, you now have a variety of playback pace choices to select from through the video participant in app.

For longer movies, that’s extra vital, particularly with discussions and different clips that you could be wish to eat at a quicker pace, whereas slower pace playback could possibly be nice for sports activities content material, one other component that Twitter’s trying to hone in on with its new video push.

Twitter chief Elon Musk has additionally flagged some new, incoming video options, which could possibly be on the way in which inside the subsequent few weeks, together with:

• Image-in-picture playback assist, so you possibly can maintain watching as you scroll by way of your feed
• Automated transcripts of video content material
• Devoted video tab on person profiles
• Video obtain choices

In fact, we don’t know for positive that each one of those might be coming as quickly as Musk may need hoped at this stage. However Twitter is pushing out updates at its quickest fee by far, and with video set to be its subsequent focus component, we may certainly see all of those updates earlier than the top of the month.

As we reported late final week, NBCUniversal’s present head of promoting Linda Yaccarino might be approaching as the brand new CEO of Twitter subsequent month. Video is Yaccarino’s key space of experience, having constructed relationships with advert companions for NBC, whereas additionally enjoying a key function in establishing its ad-supported streaming service Peacock.

Elon Musk has additionally repeatedly acknowledged that his imaginative and prescient for Twitter isn’t as a social media platform, as such, however that he sees Twitter as extra of a competitor for conventional information retailers, with the platform vying to turn into ‘essentially the most correct supply of knowledge’ about world occasions. And once you additionally mix that with Musk’s earlier statements in regards to the platform doubtlessly changing into a competitor for YouTube as nicely, it does seem to be video is now firming as the following huge space of improvement for the app.

Alongside that line, the incoming present from Tucker Carlson may doubtlessly be the primary of many key programming bulletins coming from Twitter HQ, because it appears to be like to construct out its video content material roster, and make it a much bigger component within the UI. The surge in short-form video content material is a transparent indicator that that is what most app customers are eager about, and if Twitter can put collectively a slate of well-liked, unique programming, that could possibly be its finest likelihood of successful again advertisers, whereas additionally sticking to Musk’s belief in speech focus.

With this in thoughts, it is sensible for Twitter to be constructing out its video choices, which may certainly see these new updates coming very quickly to your Twitter app.

Will that make it a much bigger consideration for advertisers, and convey extra creators to the app? Twitter’s earlier pushes on this entrance haven’t labored, however possibly, with Yaccarino bringing her expertise to the app, a brand new video period is about to daybreak in tweets.