Could is Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AANHPI), and to mark the event, TikTok has introduced a brand new line-up of particular occasion programming, in addition to a showcase of high AANHPI creators, to assist promote and share the occasion with its person neighborhood.

First off, TikTok says that it will likely be showcasing AANHPI musicians within the app through the sounds web page within the app. That’ll present extra publicity for culturally-aligned creators, which may assist to spice up curiosity and variety through TikTok music.

Which is especially necessary when you think about the position that music performs within the app. TikTok has turn into a key platform for music discovery, with artists that acquire consideration within the app typically capable of take the subsequent step of their profession.

Highlighting AANHPI musicians then might be a helpful promotional alternative for a lot of.

TikTok additionally says that it’ll be shining a highlight on “inspiring, various AANHPI creators and types who’re utilizing TikTok to rejoice AANHPI heritage and uniquely develop their companies”.

TikTok may even encourage customers to buy from AANHPI manufacturers, as a part of its #ShopAPI TikTok Store hashtag problem. Which isn’t actually a problem, as such, you simply spend cash with the highlighted companies. But it surely’s one other means to advertise particular sellers within the app.

Lastly, TikTok may even spotlight a variety of high AANHPI creators all through the month.

As defined by TikTok:

“Our 2024 TikTok AANHPI Visionary Voices record acknowledges 15 Asian American, Native Hawaiian, and Pacific Islander enterprise homeowners and innovators who’re visionaries of their fields and making a constructive influence on and past TikTok. This yr’s honorees are forging unimaginable profession paths in leisure, trend, wellness, meals, music, movie and extra.”

That is the fourth time that TikTok has run its AANHPI Visionary Voices push, which has helped many creators from these communities acquire extra publicity and alternative within the app.

TikTok has performed an necessary position in serving to minority voices acquire extra publicity, which has additionally made it a extra necessary platform for a lot of of those communities, in connecting with audiences. Which shall be a loss if TikTok is finally banned within the U.S., however ideally, TikTok will have the ability to prepare a sell-off earlier than the deadline, to be able to keep in operation for American customers.

You’ll be able to learn extra about TikTok’s AANHPI occasions, together with bios of its Visionary Voices, right here.