Are you looking for methods to get the most out of your TikTok advertising and get the greatest reaction from the app?

TikTok, the platform of the moment, has swiftly established itself as a critical factor for many marketers, and with the Christmas season rapidly coming, many more are taking notice of the app’s possibilities.

However, TikTok is different from other platforms in that you cannot just repurpose your Instagram or Facebook advertisements in their entirety and expect to get positive results in the TikTok stream.

So, what are the secrets of successful TikTok marketing, and what strategies are currently working for companies on the platform?

We recently talked with Savannah Sanchez, a TikTok advertising specialist who has personally handled hundreds of direct-to-consumer (DTC) campaigns, to get her insights on best practice methods. We’ve compiled Savannah’s most important recommendations into the infographic below, which serves as a fast introduction of some of the essential components of a successful TikTok marketing strategy.

Hopefully, it will be of use to you in your planning.