TikTok has introduced a brand new answer for Apple’s SKAdNetwork (SKAN), which is the advert and app efficiency monitoring different that Apple now supplies for entrepreneurs who need to measure marketing campaign efficiency, whereas grappling with decreased datasets on account of Apple’s iOS 14 App Monitoring Transparency replace.

SKAdNetwork allows anonymized efficiency monitoring, constructed into Apple’s app community, so you possibly can nonetheless collect marketing campaign efficiency suggestions from the system, even with customers switching off full monitoring.

With a purpose to facilitate this, TikTok has now constructed a brand new SKAdNetwork framework into TikTok Adverts Supervisor, which categorizes privateness thresholds into 4 completely different ranges, with every stage then corresponding “to various levels of granularity to be reported again to TikTok”.

As defined by TikTok:

“This tiered strategy empowers Apple to boost its API with essential new options. Consequently, cell entrepreneurs and networks acquire extra data and reporting capabilities, resulting in extra significant marketing campaign optimization via actionable insights.”

Yeah, it’s a technical answer, not for on a regular basis advertisers. However for these searching for extra in-depth knowledge, and a greater option to work with the most recent Apple monitoring modifications, the brand new SKAdNetwork answer might present priceless perception.

And if in case you have no clue what any of this even means, you’re in luck, as a result of TikTok has additionally revealed a new overview guide, in partnership with AppsFlyer, to elucidate SKAdNetwork in additional element.

Primarily, the SKAdNetwork course of will give you extra efficiency knowledge, by way of iOS actions, whilst customers change off app monitoring.

It’s not the identical stage of perception that you simply had beforehand, however it’s higher than nothing, and it’ll higher inform your total marketing campaign strategy.

And it may enhance efficiency. TikTok says that adopting SKAN 4.0 on TikTok has resulted in decrease price per acquisition and better conversion charges for a lot of companions.

If in case you have the technical capability, and also you want extra knowledge, it might be a superb consideration.

You possibly can be taught extra about TikTok’s SKAdNetwork integration right here.