This may assist – at the moment, TikTok has launched a brand new, 17-page vacation advertising and marketing information, which offers an summary of key engagement stats round seasonal occasions, insights into when important engagement factors happen inside every related interval, checklists for planning, explainers on TikTok’s numerous advert choices, and extra.

You’ll be able to obtain TikTok’s full 2022 Vacation Information right here, however on this submit, we’ll check out a few of the highlights.

First off, TikTok offers some insights into person engagement tendencies across the holidays, and the way they’re planning to have a good time.

As you may see, based on TikTok’s knowledge, there are important alternatives to achieve folks round key vacation occasions and actions, which may make it an necessary consideration in your strategy.

TikTok’s additionally included an inventory of key dates to remember:

In addition to planning notes in your campaigns:

There’s additionally an summary of TikTok’s numerous advert choices, and learn how to make finest use of every:

Together with how and when it’s best to look to make use of every in your course of:

There’s additionally a spread of notes on key planning ideas and approaches, in addition to this overview of key advert optimization ideas:

TikTok’s additionally included steerage on learn how to use its vacation templates, which could possibly be one other option to align your campaigns with the important thing themes.

It’s a useful overview, which may assist to get you interested by how it’s best to strategy your TikTok advertising and marketing efforts, and optimize for every particular occasion.

It’s price a glance both manner – you may obtain TikTok’s full 2022 Vacation Information right here