#Take-Two information trademark dispute in opposition to Treatment over its new emblem

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Take-Two information trademark dispute in opposition to Treatment over its new emblem
The appliance was made in April 2023, shortly after Treatment revealed their new emblem, and seems to nonetheless be ongoing as of writing. It at present appears like Take-Two has not adopted by way of with a lawsuit, and it’s unclear if they’ve any intention of doing so. It appears extra like Take-Two is attempting to pre-emptively defend their declare to, uh… the capital R.
Take-Two has been aggressive in defending its emblems prior to now, together with over using the letter R in a emblem and merely the phrase “Rock Star.” This type of stands out because it’s in opposition to the developer of Alan Wake 2, which received many awards final yr and is within the public consciousness.
One other notable instance of that is the 2021 co-op title, It Takes Two. The developer of that sport needed to drop their trademark on the title after Take-Two disputed its use of the phrases “Take(s) Two”.
It’s additionally, for my part, ridiculous. The logos aren’t actually that related. They each function a protracted capital R, and that’s about it. The fonts are completely different, they’re stylized in numerous methods, and the Rockstar emblem has a star on it. I’m extra prone to get Rockstar confused with Rockstar Vitality Drinks, which apparently are unrelated. However then, Take-Two typically waves the trademark stick at PepsiCo, as effectively.
Once more, this software might not go anyplace, however Treatment nonetheless has to oppose it in the event that they wish to preserve the trademark on their emblem.