# The AI Shift is Impacting Google’s Search Market Dominance [Infographic]

Amid the rise of ChatGPT, and conversational search extra broadly, Google is dropping floor as the important thing discovery platform on the net.

Nicely, by “dropping floor”, I imply that its share of the search engine market dropped under 90% for the primary time in a decade final 12 months. So it’s nonetheless by far the dominant discovery software, however the AI shift is having no less than some influence on its core enterprise.

As you possibly can see on this new chart, created by the crew at Visible Capitalist, whereas Google has misplaced floor barely, Bing has elevated, which is presumably as a result of Microsoft’s partnership with OpenAI, which has led to Bing’s integration of extra AI parts (whereas ChatGPT additionally shows Bing outcomes).

Certainly, again in 2023, after Microsoft introduced the combination of ChatGPT outcomes into its Bing search engine, Bing downloads elevated tenfold because of this.

Lengthy thought-about the “different” search engine, generative AI has made Bing extra related, although Google is working to counter that with its personal AI parts.

Which, presumably, will make sure that Google stays the chief in on-line discovery, however it’s attention-grabbing to notice this shift, and to contemplate what the AI shift means for discovery shifting ahead.

Try the infographic overview under.