TikTok has shared some new knowledge into the in-app engagement behaviors of Canadian customers, primarily based on person surveys and utilization insights.

The report particularly appears to be like at how Canadian TikTokers interact round totally different celebrations and occasions within the app, together with shopping-based occasions, and the Christmas vacation interval.

Which could possibly be attention-grabbing perception to your TikTok technique, highlighting the best way to make extra resonant, partaking content material round these key moments.

First off, the information exhibits that Canadian TikTokers see the platform as a spot for joyful expression and being their true self.

This is without doubt one of the areas the place TikTok has seen specific success, in encouraging participation from customers, whereas different platforms have seen a discount in public posting. TikTok’s participatory memes result in extra contributions, which shifts the general method to the app.

The info then digs extra deeply into particular occasions, together with key purchasing days:

And the way customers look to interact within the vacation interval:

It additionally appears to be like at how particular communities and moments are celebrated by TikTok customers, offering extra context for themed promotions:

Whereas TikTok has additionally included an inventory of key takeaways for entrepreneurs:

There are some useful notes and pointers right here, which might affect the way you method your TikTok content material. And if you will get it proper, it could possibly be a great way to drive extra curiosity in your model through TikTok clips.

You may learn TikTok’s fill examine notes right here.